are you am i

(Are You Am I dress, Céline box bag, Giuseppe Zanotti open back boots)

All year I’ve been working on something that I’ve been completely dying to share with you guys – my very own clothing brand. I have such specific sorts of things I’m subconsciously looking for when trying to clothe myself that it became this idea I was more and more obsessed with to actually just take the initiative to make those thoughts conscious and create them myself. The journey to get to this place of being about to launch product has been a learning experience that’s made me massively uncomfortable in the best possible way. It’s been exhilarating, terrifying, humbling, funny, at times daunting, and most of all just a complete dream come true.

The idea behind the line is to create the perfect edited wardrobe. Pieces that live within the parameters I love of being comfortable, casual, different enough to be special, and easily elevated with the right nutso accessories. Expect light as air tanks and tshirts, lingerie-inspired pieces for outdoor use, actual lingerie, lots of leather (obv), and dresses that will take care of days when you don’t want to spend more than 3 seconds deciding what to wear. Are You Am I. Coming so soon. Sign up to stay in the know on the site and follow away on IG @areyouami. Thank you for being a part of this totally new chapter of fashiontoast with me!

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