The Golden Diamonds for Paul Smith (The Golden Diamonds)

My biggest announcement of this season is finally here. I am extremely happy to share with you my Digital campaign with Paul Smith for the Autumn/Winter 2014-2015 collection. Having always been a big fan of the brand that’s always associated with class, authentic british style, timeless fashion, it was an honour for me to work with such an amazing team on this project.

I guess you all remember the show I saw in February, showcasing the beautiful Paul Smith Autumn/Winter 2014 collection (I even reviewed it on my blog)? So when the Paul Smith team asked me to work together on a campaign, I knew exactly how I wanted it to look. The idea was to channel the ideal masculine imagine created by Paul Smith along the years, and implement it into the women’s wardrobe. In order to show you the new collection from a different, personalised angle, I created 4 different looks that reflect the lifestyle of a modern urban lady: Stylish urban; The working style; Relaxed weekend; Femme Fatale; (all the outfit details you can find under the post).

Also, I wanted to thank the whole Paul Smith team that worked on this project for months. I love you, guys (or actually girls haha)! xx