Guys don't know this, but sometimes bra's are a complete pain. There are days when I'm out an about and my wired bra digs in so much that I just want to throw it off and got without.
Lucky for us though, Triumph has come up with a very comfortable solution to this dilemma. They've launched their new Magic Wire range which contains the support of a wire, but with the comfort of non wire. The Magic Wire bra's contain little pieces of flexible silicone that adds in support but without any of the digging in you get from a wire.