Norse Projects and Goodhood Collaborate on “No Good” Collection

“No Good,” which is simply Norse Projects Goodhood, is the latest collaborative effort to spur from the two European heavyweights. The London-based boutique, who recently just moved to a beautiful new space, was one of the first to stock Norse Projects when they launched back in 2009. The two have continued to work together on multiple projects that always had an overarching monochromatic theme. Today, we see sweats and tees complemented by polka dot pants and a unique paneled dress shirt. Our favorite from the set it the “traveler’s hat” that features a polka dot band to match Goodhood’s running motif. The collection drops tomorrow, Friday September 18, both in stores and online.

Norse Projects and Goodhood Collaborate on “No Good” Collection is a post by Thomas Welch on Selectism.