The Release of REIFbasik AW/14
In anticipation of Reif Haus' newest collection: REIFbasik, we previewed one or two things lately, and now we can see it in its entirety. The look book has been released as well as a slight revamp of the branding and website design that was launched on July 15th. REIFbasik is a line of super contemporary pieces that are simple (not to be confused with boring!). The collection debuts with a full line of neutral colored textiles, and every piece is meant to be layered with other garments from the collection (but of course) or existing ones in your closet, all of which look very comfortable and easy to wear.
Although the collection isn't quite ready to be shipped out, REIF is offering the opportunity to preorder your favorites before they sell out, with an entire month of pre-sales on their website. Check out the site and lookbook in its full glory here. Pre-sale lasts through August 15th and orders will start shipping on September 1st.
