Adorn Expands with Second Shop on SE Division
SE Division has undergone a major transformation over the last couple of years, with lots of new businesses sprouting up and changing the landscape of the entire street and the neighborhoods that surround it. However the additions have been mostly food based, (not that I am complaining.) When Adorn owner Nicole Whitesell announced that she was opening a second store at 3366 SE Division it came as a very good piece of news. Not only because it's always celebratory news that a local business is doing so well that they are able to expand, but also for SE Division because they are adding a much loved and successful retail store into their community.
Adorn's second location will feature 2,000 square feet of retail space with its signature denim collection in sizes up to 16. Monthly capsule collections will feature Adorn designers like Prairie Underground, Henry and Belle, Mother Denim, Margaret O’Leary, and Bridge and Burn, plus expanded jewelry and accessories collections from locals Grayling Jewelry, Bronwen Jewelry, and Lulu Designs. As with their flagship store on NE Fremont, Adorn’s new location will continue to focus on brands made and sourced responsibly.
The new space also offers a personal styling section, which allows Adorn to expand its signature styling services. They will be able to work with customers by phone and email before they step foot in the store, which will no doubt be a great benefit for busy women who don't have much time to dedicate to shopping.
Of course with a new store comes the requisite party. While the store will open it's doors on October 3rd, the Grand Opening Party will be a couple of weeks later on October 16th from 6-9PM. It will feature giveaways throughout the event, cocktails by RAFT Syrups and Northwest Distillery, food from some of Division’s restaurants, a trunk show with exclusive Henry and Belle and Fidelity Denim styles, and raffle prizes from its Division St. neighbors.
