History Of Jeans


We see people wearing blue jeans to any occcasion nearly everyday. No item or clothing style has ever been worn for as long as the blue jeans. Looking around you, you can probably find multiple people wearing them. Over the past century, blue jeans have grown to be one of America's greatest shining icons as well as one of the greatest clothing styles in history. Worn by celebrities and sports athletes and almost every ordinary person around the wrold. We see jeans of many kinds in industry but they are all originally made by Levi Strauss & CO. Strauss will be always remembered for the impact he crated on jeans.
Over a century ago, blue jeans are clearly still around and thriving more than ever and one should simply ask how are they able to make it this far. It all beban in 1873 when two brilliant men in San Fransisco Strauss and Jacob Davis started a business, took some denim thread and created the first pair of "work pants" at that time. They tought of a way to strengthen the trousers of workers for the gold miners and diggers in wetern United States that time. They noticed that those gold diggers were getting their pants ripped up from all the hard labor for gold. That new type of clothing kept workers from injury with different patterns and pockets which changed over the course of time. Now all the jeans manufacturing companies still imitating the orginal Levi's patterns and even some of them still using his special number 501, however, they have been introducing their own new designs of pockets. These new companies have only cut up some success within the last 50 years.
Strauss ended up passing away peacefully at the age of 73 in 1902. His nephews took over the business and their descendants still running the company to this day. However, only four years after his death, something tragic happened to the company. In 1906 one of San Fransisco's largest earthquake in history destroyed the headquartes and factories of Levi' Strauss & CO. The large earthquake brought the economy down and many deep cracks covered the streets and many homes and companies were completely demolished. Lucky for Strauss & Co a new factory was built at 2-50 Valencia Street in San Francisco permetting jeans business to go on.
During the 1950s, jeans were manufactured in so many versions. This included a new zipper version since people in the East Coast were unfamiliar with the jeans with buttons at that time. When the 1960s came along, the term "jeans" was officially replacing the old name of "denim jeans" in advertising and sellings because teenagers were calling them jeans in a massive scale all over the country.
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