brand identity: fish sauce foodie

I keep thinking about a man named Scaurus. He lived in Pompeii, and he made fish sauce. Or garum, as it was called. We know this, because he sold them in clay vases, stamped with his logo, and a strap line along the lines of 'the best fish sauce in Pompeii'. I can't stop thinking about him, and the idea that even then - thousands of years ago - people were thinking about brand identity in