Language in women's magazines.

Language in women's magazines has become flat. Sequins are "over-the-top", men are "bar-chested hunks" and the new H&M collection is "to-die-for". French philosopher Roland Barthes noticed: "When there is a rhetoric of clothing, this rhetoric is always poor".
Especially in times of declining readership, magazines are dependent on their advertisers. Fashion journalism lacks quality, because journalists want to keep their advertisers happy and therefore promote their products in articles and editorials. It’s not a secret that lines are blurred between what journalists are writing for the reader and what they are writing to please their sponsors and advertisers. Alexandra Shulman, editor of British Vogue, said once in an interview: "Although there is this feeling sometimes that creatively it's not pure, well - magazines are a business, you're not sitting there writing poetry".
The language fashion journalists use has changed from being rather austere and unemotional to certainly sometimes peculiar. That’s a general observation, but doesn’t have to speak for the entire industry. With 2,020 pages of advertisements in the British edition of Vogue last year - which make 60 per cent of the whole magazine and £32 million of their revenue- it’s an undeniable fact that fashion journalism is much closer and dependent on advertising than the usual newspaper journalism is.