The Acne Studios Strategy.

Acne Studios have always tortured me with their perfectly executed silhouettes (who's that stylist?! Seriously.) and ever since the new arrivals have been launched on their website, I find myself scanning the E-Shop approximately 15 times per minute just to maybe gain some insight to the secret of their effortlessly cool, yet minimalistic shape. Not many pieces per silhouette but man - they are so mesmerizing you wouldn't be mistaken for replacing them in an editorial instead of an E-commerce look book. The shapes, materials, lengths and contrasts are daring in every single piece - it's a designers dream and a commercials nightmare - in theory. Let's admit it: it's an edgy brand but it still has a huge international success story and in the end it makes you want to buy all the clothes DESPITE this "anti-commercial" look on the first sight. Personal Wish list for the season? That grey sleeveless cardigan - not to mention that super odd and chunky bright orange jacket. Oh - and please pass me that entire commercial team/strategy over. Acne Studios? On point.
all photos via acnestudios.com