ALEX AND ANI and Universal Music Group: In Perfect Harmony

Calling all music lovers! We are excited to sponsor the Universal Music Group Experience at South by Southwest (SXSW) 2015 on March 19-20, 2015 from 12PM-6PM. This special event, hosted at Palm Door on Sixth, features up and coming artists performing in an intimate setting. ALEX AND ANI will have an exclusive space inside the venue complete with interactive experiences and contests for our fans to participate in.

Read on to learn more about our passion for live music and our involvement at SXSW 2015.

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ALEX AND ANI and Universal Music Group – Our partnership with Universal Music Group at SXSW 2015 is a testament to our commitment to music as a brand. We collaborate with like-minded artists who believe in music’s unique inspirational qualities and look forward to working with Universal Music Group to showcase emerging talent at SXSW!

Behind the Scenes with Kara DioGuardi - What do Britney Spears, Christina Aguilera, P!nk, Kelly Clarkson, and Carrie Underwood to name a few have in common? They’ve all collaborated with Kara DioGuardi! A GRAMMY nominated singer-songwriter, record producer, former American Idol judge and more, Ms. DioGuardi will interview artists in our exclusive space on March 19. We’re excited to get her fresh perspective as a leading industry insider.

The Power of Music – At ALEX AND ANI, music is part of a positive sensory experience. Our Entertainment division facilitates this passion through engaging experiences and innovative partnerships. From our handpicked store soundtracks to our involvement with House of Blues Boston, we believe in the power of music to uplift and empower.

Be sure to check back for more coverage as SXSW begins!