Danny Seth: The British Are Coming

Trap has been a longstanding vibration in the ears of rap fans for a considerable amount of time. Born out of the 90s/early 2000s Southern US hip-hop of

T.I,

Ghetto Mafia and co, it’s received a firm resuscitation in the iPhone era. Towards 2009’s end and 2010’s beginning, Lex Luger, a beatsmith out of Virginia almost single-handedly breathed life into it. Rising out of relative obscurity, he’s the man behind Rick Ross’

“B.M.F. (Blowin’ Money Fast)”, Kanye West and Jay-Z’s

“H.A.M”, and Waka Flocka Flame’s

“Hard In Da Paint”.

Almost immediately, the style became commonplace across certain sectors of rapdom. Anchored by 808s, neck-breaking snare work and squawked lyrical aggression, this was the original sound of trap piggybacking electronica. More often than not, the accompanying lyrics swing between the bleak, gritty and belligerent. Commentaries on the hardships of street life and dream chasing are regular staples of subject matter.

This latest model of trap has frayed in several directions. Chief Keef’s ‘drill’ sound is perfectly displayed in

“I Don’t Like”. Among his rapper clientele, Mike Will Made It has applied the 808 mould to R&B with hits for Mariah Carey and Ciara. Meanwhile, Flosstradamus, RL Grime and Yellow Claw make straight up laserquest EDM.

The UK have a troupe too, similarly diverse and exciting. Lest we forget Hudson Mohwake’s early forays with Lunice as TNGHT. Peer left and you’ll find the grime-tinged works of Stooki Sound; another way and its Hucci or Muramasa producing heavily percussive efforts. The scene may not be massive, but its tight and vibrant.

Originally out of Watford, he’s a member of cloud rap/high art appreciators Last Night In Paris – a 10 person clique with filmmakers, photographers and producers among its ranks. He’s now based in Los Angeles, fine tuning his craft and finishing his forthcoming album Perception. The newly West coast-based Seth is definitely having a moment – featuring on G-Eazy’s

“Lotta That” alongside A$AP Ferg and joining the hotly-tipped DeJ Loaf on

“Givin N’ Takin”. Oh, and he’s just polished off his second SXSW showing.

With Perception arriving in April, it’s about time Danny gets some Boiler Room love. We’ve assembled a motley crew of friends and extended family accordingly. So alongside his trusted beatmaker compadres MD$ and Zach Nahome, we’ll be welcoming Flat White (Virgil Abloh, Kanye’s creative director), Fekky, JMSN and Promnite through our doors.

The Brits (and a few Yanks) are coming, no doubt.

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Next Thursday, Danny Seth will be joined by Promnite, JMSN, M$D b2b Zach Nahome (LNIP), Flat White and Fekky in London. Find out more information here.

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