The New Moisturizing Denim

Wrangler is launching new moisturizing/anti-cellulite denim dubbed 'Denim Spa'! Lizzie Jagger (daughter of Mick) has teamed with Wrangler to launch their new line,. The denim is sprayed with moisturizing treatment (from shea butter to essential oils) in the manufacturing plant, then heated so the treatment binds to the denim (the friction of skin against the denim slowly breaks down the moisturizer ensuring a slow release of product - said to last through 95 washes!). Wrangler is launching 3 models in the UK: 'Smooth Legs'-anti-cellulite, 'Olive Extract' -moisturizing and 'Aloe Vera'-sensitive skin. The Anti-Cellulite pair are infused with algae, retinol & caffeine; Lizzie describes the denim as 'softer and smoother' than regular jeans... what's your take? I need to try these on! The Denim Spa line launches on Asos on Jan 28 for $135... hmmmmm.
xx Lisa