WWD : Skin Care’s New Direction

TEXT BY JAYME CYK . ARTICLE FROM WWD issue 10/24/2014 Luminous skin comes from many different sources, whether it’s a moisturizer or an after-sex glow. But lately it’s coming from a bottle of juice rather than a jar of cream. Juice companies and shake supplements like Juice Generation, Juice Press, The Super Elixir and Aloha are marketing themselves as beauty brands. “Juicing as a whole is being looked at in more ways than just weight loss,” contends Eric Helms, chief executive officer and (…)