The Honest Company Introduces Honest Feeding Line

The Honest Company is an innovator in the baby industry with its commitment to healthy, eco-friendly products for babies and families. Their trendy diaper designs are effective and aesthetically pleasing. And the auto-shipment bundle subscription adds an element of convenience and efficiency that keep busy moms organized. I absolutely love this brand.

The Honest Company just launched its feeding line including: Organic Premium Formula “carefully modeled after breast milk, nutritionally complete, easy to digest, and meticulously blended using ingredients sourced from trusted organic farms; ‘Honestly Free’ of gluten, GMOs, hexane-extracted DHA, and steroids.”

Honest’s new feeding line also includes a liquid-based fish oil baby DHA, which the company is marketing separately instead of adding to the formula because the synthetic DHA available to the powdered formula market didn’t meet the company’s purity standards. “The FDA is very rigorous, but in this one key category, DHA, I felt there wasn’t the choice that I needed,” says Christopher Gavigan, co-founder of The Honest Company. “So we are offering a pure version as an extra add-on.” For breastfeeding parents, the product line includes a lactation supplement for moms to stimulate breast milk production, as well as aids like a nursing pillow and coverup includes products to support breast feeding as well as the new line created around the organic formula.

The Honest Company has a philosophy that I completely embrace:

No breast versus bottle, no right or wrong: We believe how parents choose to feed their babies is a personal process based on the needs of their families….We’re aware that breast is best, but we also understand that families may choose or require other options. No parent should have to feel guilty for choosing to feed her or his baby one way or another. Parents have been nourishing their children in all kinds of ways since the beginning of time as we know it. With Honest Feeding, The Honest Company hopes to represent the next step in the evolution of nourishment as we help you lay the foundation for a safe, healthy and happy future.

The entire collection includes Nipple Balm, Lactation Plus Vitamins and Nursing Cover Scarf for breastfeeding moms as well as Nursing Pillow, Formula Dispenser, 5 oz. Bottles and 8 oz. Bottles and Natural Feeding Peristaltic Nipples.

{Disclaimer: Compensation was provided by The Honest Company via MomTrends. The opinions expressed herein are those of the author and are not indicative of the opinions of The Honest Company or Momtrends.}