Jonathan Baker

Desigual, London



Its been a while since we included Desigual's store along Regent street, but they never disappoint us. With their product-led scheme in bold Black and White we are always rather stunned how they manage to have such impact in just one small window. But they do. The wigs on the mannequins used here are perhaps a little reminiscent of, or rather a cropped version of 'Cousin Itt' minus the sunglasses and Derby hat but oh you know how flippant we can be, however it is great fun and communicates their brand superbly well.

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