Lipstick Tricks for Novices

I wear lipstick on an almost daily basis, but only started using it a few years ago. I found the entire process intimidating - from picking the right color (these are my favorite five), applying it without looking like a clown, to having it stay put for more than 10 minutes. I've since developed a bit of a routine and while the steps are very simple, hopefully other lipstick novices will find it helpful.