Macy’s Operating Margins Decline, So What’s The Company Doing? – Yahoo Finance

Penney Company, Inc. (JCP) reported a net loss of $1.4 billion in fiscal 2013. The company has been trying to improve its margins by closing unprofitable stores and reducing its workforce. Kohls Corporations (KSS) operating margin declined to 9.15% in fiscal 2013 compared to 9.80% in the prior year.
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Macy’s target consumers: Do they make a difference? – Yahoo Finance

Are Millennials important? Department stores and other players in the retail industry are focusing on Millennials, people between the ages of 16 and 34. According to Boston Consulting Group (or BCG), Millennials account for $1.3 trillion in annual spending. At least $430 billion of that is estimated to be spent on discretionary products. Millennials are well informed and closely follow their brands and products through digital networks. Macys target consumers include Millennials. The company has launched several collections specifically aimed at Millennials, including QMack, Maison Jules, and Bar III Carnaby.
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