I was lucky enough to attend the West Coast screening of Scatter My Ashes at Bergdorf Goodman with the Fabric Meetup Group. Scatter My Ashes is a behind the scenes look at the New York staple that is Bergdorf Goodman. Famous for its elaborate window displays, hob knob clientele, and the it place for designers to be, there is simply nothing better. Everyone from Karl Lagerfeld to the spitfire personal shopper Betty Halbreich is featured in film, including over 150 high profile interviews.
“Being able to shop at Bergdorf-Goodman is an aphrodisiac.” — celebrity stylist Robert Verdi
One of my favorite stories told was when Yoko Ono called the fur department to come over to her and John’s apartment on Christmas Eve. It was a down season for the store so they decided to make the last minute request. Yoko then proceeded to pick 80 coats to purchase. (Lets just say the $400,000 purchase let them more than meet their quota for the year.) That and many other stories gives a little bit behind the scenes of what truly is the epitome of the American Dream, of the consumer at least.
Victoria Robert’s Cartoon for the New Yorker
The film gave me fond memories of seeing the Bergdorf windows during fashion week last fall for the IFB Conference.
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