#JustBecause With Jo Malone

Last week I headed to a rather exciting dinner with Jo Malone to celebrate the launch of their new campaign, #JustBecause. With Jo Malone being such a gift giving brand it’s the perfect new campaign for them, encouraging everyone to give gifts just because. Just because they made you smile, or just because something reminded you of them.

They want to encourage gift giving purely because as giving a gift doesn’t have to come along with a special occasion like a birthday. They’ve even come up with special #JustBecause bags along with adorable ‘Just because…’ notes and a matching ribbon, making the gift extra special.

The #JustBecause launch dinner was one of my favourite press events I’ve ever attended, with balloons that filled the room (and ceiling!), gorgeous decor and a super healthy meal planned by Tallulah Harlech, who’s launching the #JustBecause campaign with Jo Malone. We were greeted with #JustBecause gifts on our plate from Tallulah. Mine was #JustBecause we share the same Psycle teacher – Rhian!

With tummies filled, Peony & Blush Suede Cologne restocked (thank you JM!) and I headed home. Thank you to Jo Malone for a wonderful evening! Will you be buying anything for someone just because? If so, my top three Jo Malone products right now are the Peony & Blush Suede Cologne, Wood Sage & Sea Salt Candle & Red Roses Bath Oil.