Deirdre Schwiring

NYFW - Jay Godfrey & Mara Hoffman


Let's hit the tents! For those of you not familiar with what happens at Fashion Week, here is a brief overview. There are a variety of ways designers present their lines. There is the traditional runway show, in which models walk showcasing the outfits. This usually lasts around 10 minute, each look you only see for about 30 seconds. The other is a presentation. In a presentation, models stand around the room modeling the outfits. You are able to get up close and really see the designs.
The first collection I had the privilege to preview was from Jay Godfrey. Jay showcased 15 glamorous looks. His color palette ranged from bright Passion Orchid to soft Charcoal. Sleek silhouettes and thigh-high slits, feminine and gentle. His pieces are all incredibly wearable for the fashion forward lady.

Next up, Mara Hoffman. I think that this was my favorite experience of Fashion Week. Not just because I love her clothing, but a number of my friends, fellow bloggers and fashionistas, were in attendance. It was awesome too look around the room and see so many incredible familiar faces.
I was hoping that Mara's 38 fabulous looks would walk off the runway an into my closet. It was bursting with tweed, knits, chiffon skirts, printed wool and oversized scarves.

TRESemmé, one of the sponsors of Fashion Week, was providing free dry hairstyling for attendees. I couldn't help but be pampered a bit. It was the end of the day, so I told the stylist to just go for it. He channeled old Hollywood glamour with this look.

Nothing better than doing Fashion Week with friends. Don't worry...there's more to come!
xoxo Naturally Ginger





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