Athena Valyraki

My H&M Conscious Exclusive experience



Last week I was lucky to be able to view, style and shoot with my favourite pieces from the brand new H&M Conscious and Conscious Exclusive 2014 collections before they launch this week and these are the photos we took on the day at the H&M showroom.
The collections are not only eco-friendly, made of environmentally sustainable fabrics (organic leather and silk from mulberry trees), but also mesmerisingly beautiful and romantic. The collection as a whole can be characterised as bohemian with pieces resembling modern versions of flamenco, greek and matador costumes in a nude-cream-navy palette.
You can view the entire collection here, launching in selected stores and online this Thursday 10th of April (mark it in your calendars right now!)
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