Byredo: Flowerhead
Flowers traditionally play a major symbolic role in Indian weddings, where flower heads are strung together on giant leis, which are exchanged between bride and groom as a token of respect. At the heart of Flowerhead is wild jasmine sambac, a fresh white floral scent, combined with a ‘snapped-stem’ green accord, sensual dewy tuberose and rose petals for luck. These floral mid-notes are offset by three piquant top-notes: Sicilian lemon, angelica seeds and lingonberry.
“A lot of the work I’ve done in the past started off with specific references – personal memories and things associated with my background and upbringing. As I became more experienced in the craft of making a perfume the dialogue with the perfumer evolved into a common language and I was able to venture outside of these specific references and to develop a fiction,” Gorham told Style.com.
A few years ago Gorham developed an interest in his heritage, which is part Indian. This project was sparked five or six years ago when Gorham gave away his cousin at her Indian wedding, which was his first traditional Indian wedding. This fragrance was about capturing that idea of an Indian bride, rather than just the wedding and decided to name it Flowerhead because the bride is completely covered in floral hair arrangements.
