The End of Piperlime (and Tales from the Sales)

I ordered a few winter essentials from Piperlime's Sale before I heard the news that the Gap Inc is to permanently pull the plug on the site in favor of focusing on it's successful brands in its portfolio. These include Gap, Old Navy, Banana Republic, Athleta and Intermix.

IMO, I'd have liked the 'Inc to shutter Gap instead, which has seemingly become ground zero for an endless "50% off Store-wide" sale. But with stiff competition arising online - shopbop.com and bloomingdales.com come to mind for their similar brands and aesthetics - and even from within the company itself - parallel brands and Piperlime's higher pricepoint could have brought out the cannibal in Intermix - it seems Piperlime's sales, which at $100 million made up just 1% of Gap Inc's sales, weren't cutting it.

The lesson here? When life gives you limes...shop the sale while the getting is good.

Moto Jacket, Sister Jane at Piperlime (on sale!) -- More sizes at Asos Sweater, Joa at Piperlime. (Sold out, but it's also available at Lord & Taylor and Shoptiques.) Pants, JCrew (on sale!) "Clubmaster" Sunglasses, Rayban

Cheers, Renata