Absolut Originality

Following the hugely successful ABSOLUT Unique campaign, ABSOLUT vodka have once again rethought their bottle design so that 4 million limited edition bottles can be produced. While their previous production method seemed to embrace a chaotic ‘more is more’ ethos to bottle design, the new ABSOLUT bottles have a single streak of cobalt running through the glass, which is uncontrolled and therefore different each time. The manufacturing process is detailed in the ‘behind the scenes’ video below.

These new bottles, with clear glass and an abstract, minimalistic design also seem to reflect the recent rebrand of ABSOLUT’s range of flavoured vodkas, which was done by The Brand Union. Take a look at the transformation below, if you haven’t already seen the new designs.

Prior to the rebrand, the bottles were made of frosted glass with subtle colour gradients or accents to represent each flavour.

The new designs boast a striking motif on a clear glass bottle…

It looks as though the design process for ABSOLUT Raspberri was a lot of fun!