Earlier this month,
Steph and I attended the
PLFM London shoe show held at the beautiful
Westbury Hotel in Mayfair. We were invited by
new brand Fred's Shoes, who were showcasing their current and upcoming collections. There was a lot of incredible footwear on display including established brands such as Camper, Jil Sander, Senso and See by Chloé.
After a quick tea pit-stop we met designer Vic, who introduced us to the current range of shoes and gave us a sneak peek of what's to come. It was so lovely to talk to Vic and hear about her experience in footwear design and what Fred Shoe's is all about. All of her pieces are made to an exceptionally high standard and are designed to be comfortable but stylish. Only the
softest leather is used and as
I now own a pair, I can confirm they feel wonderful on. They're ultra lightweight and they don't pinch at all!