Tara and Jade

Fred's Shoes at PLFM London Shoe Show!


Earlier this month, Steph and I attended the PLFM London shoe show held at the beautiful Westbury Hotel in Mayfair. We were invited by new brand Fred's Shoes, who were showcasing their current and upcoming collections. There was a lot of incredible footwear on display including established brands such as Camper, Jil Sander, Senso and See by Chloé.

After a quick tea pit-stop we met designer Vic, who introduced us to the current range of shoes and gave us a sneak peek of what's to come. It was so lovely to talk to Vic and hear about her experience in footwear design and what Fred Shoe's is all about. All of her pieces are made to an exceptionally high standard and are designed to be comfortable but stylish. Only the softest leather is used and as I now own a pair, I can confirm they feel wonderful on. They're ultra lightweight and they don't pinch at all!


As I'm a huge sucker for an Oxford shoe, I can't wait to get my paws on the new Fred's with treads! I think the classic black is my favourite and they would look perfect with any pair of skinnies. I also loved the new Fred's trainer collection, the design is so minimalist but oozes style. I can genuinely see them on every fashion blogger on the planet... They have a sort of throwback vibe, wouldn't you agree? Those slip-on shoes are also just perfect.
I always feel more passionate about a brand after meeting the team behind it, and I can't recommend them enough. I think it's so important to support small British designers so if you're on the hunt for high quality, hand-made footwear, you can't go wrong with a pair from Fred's Shoes!

Have you heard of Fred's Shoes before? Which style is your favourite?

T - All about those leopard beauts.
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