know your brands!

when you are blogging about brands it is very important to know they reputable. how awful would it be to steer someone towards a brand with a review or ad that leaves your reader scammed or unsatisfied? you might even lose that person as a reader because they can’t trust what you are blogging about! when i am approached by a brand the first thing i do is check out their website. then if that seems legit, i google the brand to see what others have to say. then i might use twitter to ask blogger friends what they think of the brand.

when googling a brand, i try to find review sites who have already reviewed products or services by the brand, and if they have any comments from readers about it as well. usually you can gain a pretty good idea of a company by doing this sort of thing. with that knowledge i then decide if the brand is suitable for my audience, and if so, i blog it! so far i’ve not encountered any shady people, but i’m sure there are a few out there, which is why its very important to look into a brand before you blog it.

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