This is most definitely the good 90s look.
"I have always wanted to express something creatively that is more than just fashion, it's a feeling, a lifestyle, it's about being a girl,"
Wildfox designer Kimberley Gordon said in a
statement. "It's capturing a moment. I think I felt it first when I was about 12, around when
Clueless came out, and I was so in love with the characters. I didn't just love the clothes, I loved the girls who wore the clothes — which made me want to wear them even more." (via
I Love Wildfox)