Image: Norma Desmond Now that started out a bit pompous, didn’t it? It’s not going to be “the” best books in marketing but rather my favorite ones. Anyway, I often get asked t...
Filed under: General
Image: “Genius at work” by patries71 A lot of people in advertising are bound to have heard about behavioral economics by now – the discipline that delivers a groin kick to neo-classical ...
Image: Dunechaser In the February issue of Admap, Paul Feldwick makes a brilliant bulls-eye comment on the supposedly “new” age we’re living in as marketers and advertisers. Essenti...
John Wanamaker was a genius. He pioneered the concept of the department store, he was the first to systematically employ truth in advertising and he invented the price tag – believing that if everyon...
It’s 11.58 pm and I do believe I’ve just about had enough of it all. Seriously. (Image: gterez) Filed under: Dayjob
Image: Genista That’s how John Maynard Keynes put it and although he wasn’t talking about marketing, his words certainly ring true to all of us working with marketing or advertising strat...
That was how Walt Disney put it. And it seems to go for the geniuses at Econstories.tv as well: Posted in Random
I’ve just started reading a new book and already six pages into it, I’m delighted: “According to the modern perspective, Freud’s view of the unconscious was far too limited. W...
And this is what I learned today, starting at 26:30 into this speech: So…dopamine isn’t about reward, it’s about the anticipation of reward. And if you block the dopamine rise from ...
Image: aftab What exactly is “an insight”? Something that’s bothered me since I started as a planner is how people throw that word around as if it were synonymous to “a conclu...
Image: dkuropatwa As of today, I’m trying out a different way of working. Instead of setting out to do a job overreachingly perfectly and letting it take the time it takes, I’m starting a...
Image: yozz! The other day, Steve Rothman over at his blog The Social Media Soapbox introduced me to this presentation by CMO Mark Addicks on how General Mills is embracing the Conversation online. I...
Bloody news flash: you’re not. Yes, I fully respect the fact that you’ve been in a gazillion sales meetings with clients and therefore (hopefully) know something about what makes them tic...
Posted in Planning, Random
Yesterday I found myself serendipitously watching a presentation by Dave Armano where he referred to Marty Neumeier as having coined the best definition of “a brand” that he had ever hear...
Image: ajgelado “There’s a mismatch between what science knows and what business does.” Those are the words of Dan Pink in his wonderful TED talk on human motivation, where he makes...
We met in San Francisco, right by Union Square, in the summer of love 2003. We’ve had laughs and tears. Rain and shine. And we will always have the memories. But. This is it. We have reached th...
Image: Tom Fishburne Posted in Advertising, Planning
Image: Don Solo Richard Huntington has done it again. He’s delivered another razor sharp post on Adliterate, this time about “digital” agencies standing with their pants down in the...
Image: darylfurr The first time I read Paul Feldwick’s “Exploding The Message Myth” over a year ago I thought it was absolutely brilliant and my sentiments perfectly echoed those of...
Any input, anyone? Opinions, experiences, research? Posted in Advertising, Planning
The other day when I wrote the post about Johnnie Walker I completely forgot something that was pretty big on the net a couple of months ago when “The Walk” was released, namely this: Ima...
Image: jpeepz There’s walking and there’s talking. Robert Carlyle is doing the walking and there’s not much you can say about it except that he does it brilliantly. Then there’...
Image: morbuto The client needs to be brave. They have to take a chance. They have to risk it. The have to be daring. They have to be prepared to go out on a limb. Christ. I don’t know why we k...
I saw this on the subway this morning. It seems the media agency pulled a fast one. Copy: Better reach. Better effectiveness. Posted in Observations
Image: tim caynes I came across something today called the Zeigarnik effect and it goes a little something like this: If you are half way through learning something and are then interrupted, you will...
“Det bästa av två världar: ‘varumärkesresponsreklam ’” Posted in Dayjob
Image: h.koppdelaney The navel-gazing of the industry. The groundless glorification of individuals. The dependency on others. But most of all I hate being in the position of a consultant. More specif...
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