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Mori Girl: fashion and lifestyle of girls in the forest
morigirl.blogspot.com
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Come join me as I enter the world of the mori girls, where every day is filled with soft light and cool breezes, and getting lost is nothing to fear.
#6316 i Alle

Yu Aoi collaborates with Journal Standard

Months ago, Yu Aoi collaborated with Japanese fashion label Journal Standard and launched a special collection. As regular readers will know, Yu Aoi is the favourite actress of many mori girls. The c...

03 aug 11 1 person likes this

Yu Aoi in Pretty Style May 2010

Its easy to see why Yu Aoi is a shoo-in for the mori girl title. From her quirky film choices to her whimsical persona, Yu Aoi doesnt seem to inhabit the same mundane world we sometimes feel trapped ...

03 aug 11

Yu Aoi in Anan

Just thought Id share another photoshoot featuring Aoi Yu, this time from Japanese magazine Anan. It seems like her star has really risen alongside the increasing popularity of the mori girl aestheti...

03 aug 11 2 people like this

Yu Aoi in Jille

Just a quick post to share some pictures of Yu Aoi in the November 2011 issue of Japanese magazine Jille. The theme of the photoshoot is boys style, and the baggy layers are quite reminiscent of mori...

03 aug 11 2 people like this

Help Japan in any way you can!

Depending on where you live, there may be organisations around you collecting donations for water, food, clothes, etc. You may even have a chance to volunteer your time. However, Im going to focus on...

20 mar 11 1 person likes this

Featured Brand: Ciaopanic

The theme of Japanese fashion brand Ciaopanics ladies collection is "sweet vintage," something that should interest most mori girls. The pictures below were shot in the United States. I love ...

21 jan 11 2 people like this

Mori girl interiors

Several months back, a Mori Girls Interior Magazine was published showcasing some truly lovely examples of mori girl-inspired interior design. The key thing to remember when creating a mori girl-insp...

28 dec 10 4 people like this

Syrup Winter 2010 catalogue

Continuing the trend of spending Christmas in a European wonderland, Syrups winter catalogue (as well as a special in Japanese magazine Spoon) was shot in the Czech Republic. How do you think these p...

17 dec 10 3 people like this

SM2 Winter 2010

I hope all of you are having a good winter and/or Christmas season. In anticipation of winter, many of the mori girls favourite clothing labels have produced fashion spreads shot in Europe. Scandinav...

16 dec 10 2 people like this

Syrup Summer 2010 catalogue

A quick post--found these pictures in a random folder on my computer and wanted to share them before winter really and truly hits. Seems like its been a strangely warm winter for many anyway. I regre...

30 nov 10 3 people like this

Featured Brand: Auntie Rosa

Like its name suggests, the clothing by Japanese fashion label Auntie Rosa is feminine, incorporates lots of florals and draws inspiration from vintage designs.   It seems to me that mori girls ...

17 nov 10 1 person likes this

Featured Brand: Super Hakka

Super Hakka is a Japanese brand Ive wanted to feature for a while, but I could never find a website with pictures to post here. The fashion label has been featured in many Japanese magazines such as ...

11 sep 10 1 person likes this

SM2 Summer 2010

Those of you who are familiar with my blog will know that I feature Japanese brand SM2 every season. I think SM2 has a truly mori girl-style concept. I love checking out their interpretations of each...

25 jul 10 3 people like this

Featured Brand: Earth Music & Ecology

It seems to me that there are two types of fashion labels catered to mori girl tastes. The first type of fashion label is liberal in its use of whimsical designs and bright, cute, often intricate det...

22 jul 10 1 person likes this

Featured Brand: W Closet

After seeing their lovely ads in several Japanese magazines, I decided to check out W Closets clothes, and I wasnt disappointed. W Closet retains a laid-back, almost earthy aesthetic while keeping it...

20 maj 10 3 people like this

Wonder Rocket Spring 2010

I was browsing through the Wonder Rocket website and noticed their clothes were completely different from what I saw the last time I was there, so I thought Id give them another mention. Many cute co...

15 apr 10 2 people like this

Featured Brand: Olive des Olive

Spring has officially arrived, and the loose, casual silhouette that more and more Japanese labels are adopting these days is perfect for breezy spring mornings. Olive des Olive is one such brand. Im...

11 apr 10 4 people like this

Alice in Wonderland-themed shoot in Kera May 2010

Just thought I'd share these pictures from the latest issue of Kera. Alice in Wonderland looks set to be a huge trend this year, and is particularly relevant to those into lolita and mori girl fashio...

08 apr 10 2 people like this

SM2 Spring 2010

Japanese brand SM2 is loved by mori girls everywhere. The brand's image closely echoes mori girls' chosen lifestyle, with its soothing images and rustic settings. SM2's Spring 2010 collection is a su...

26 mar 10 3 people like this

Fudge February 2010 shoot

Just thought I'd share these photographs from the February issue of Japanese fashion magazine Fudge, which is popular with mori girls. These pictures give off a very quaint vibe. The offbeat accessor...

25 mar 10 2 people like this

Featured Brand: Sally Scott

Part of the charm of the mori girl lifestyle is that it offers a quiet brand of escapism. And there are few things more appealing to would-be escape artists than an imaginary life. Akira Minagawa's f...

19 mar 10 3 people like this

Marc Jacobs Spring/Summer 2010 Ready-To-Wear

When I first became interested in fashion during my teenage years, Marc Jacobs was my favourite designer. I still have a soft spot for his label mainly because, even in its more serious collections, ...

15 mar 10

Syrup Spring 2010 catalogue

The Syrup catalogue is consistently and unfailingly enchanting. Their beautiful pictures always inspire me to live a slightly sweeter life. The three concepts shaping the Syrup Spring 2010 collection...

22 feb 10 1 person likes this

Featured Brand: Marble Sud

Japanese fashion label Marble Sud has been a favourite of mori girls for quite some time, having been highlighted in Choco's Mori Girl Fashion & Style Book, as well as the Mori Girl eMook. Marble...

16 feb 10 1 person likes this

Topshop dresses

Topshop is a high street brand I've never directly associated with mori girl style. But with the popularity of vintage-inspired fashion in the last few years, most mainstream shops have come up with ...

15 feb 10 1 person likes this

Cath Kidson accessories for serious items

Mori girls often feel a bit anachronistic, stuck in a time and place that doesn't quite match what's immediately around them. I sometimes feel a little strange trying to shop for things like laptop s...

14 feb 10

Mori girls in the New York Times

Mori girl style has unexpectedly gained the attention of the New York Times. The article (click here to read) portrays mori girls as 'living dolls' who shun any remotely aggressive or assertive behav...

13 feb 10

Featured Brand: Mother

Japanese brand Mother has a somewhat odd name. The word 'mother' brings to mind maternity clothing, or accessories for toddlers. Once you understand the concept behind Mother, however, you'll realise...

13 feb 10 1 person likes this

Alice in Wonderland-themed Q-pot accessories

Some of you may have known for some time about Q-pot's Alice in Wonderland-themed accessories. I think Alice is a mori girl in her own right, with her insatiable curiosity and her army of offbeat acq...

27 jan 10 3 people like this

Featured Brand: Lepsim Lowrys Farm

Lepsim Lowrys Farm is an offshoot of popular Japanese streetwear brand Lowrys Farm. Their latest catalogue is moody and contemplative. While a bit darker than the cheery, quirky style that some mori ...

24 jan 10 1 person likes this

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