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China Fashion Trends
www.chinafashiontrends.com
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In China, Is Brand Image More Important Than Sales?

Every brand wants a pristine image and strong sales. (Who wouldn’t?) But amidst the complexities of a developing China, can they have both? If not, which one should they prioritize? Watching the fren...

3 days siden

Longchamp To Make China Its Top Three Market

French leather goods brand Longchamp has been a presence in China for 20 years. But now, as the company tries to bring China into its top three markets within the next few years, big changes in strat...

3 days siden

Hugo Boss Goes Big In Beijing

In a week when Alexander Wang and Nicola Formichetti were both jostling for attention in Beijing, Hugo Boss needed to step things up. The capital’s not shy of multimedia extravaganzas—Burberry recent...

3 days siden

Jean Paul Gaultier Hits Beijing

BEIJING — Jean Paul Gaultier just made his first trip to the Chinese capital to host a fashion show of his fall women’s and men’s ready-to-wear and couture collections. Close to a thousand people fro...

17 maj 12

Alexander Wang Celebrates Beijing Opening

From his child years, Alexander Wang never envisioned himself in China, but flash-forward to today, where the famed designer is set to extend his brand to the Chinese market with the opening of a 5,0...

17 maj 12

Slowdown in China? Not for luxury brands

China is on pace to top Japan as the world’s largest market for luxury goods, with sales surging 18% annually to hit $27 billion by 2015. That’s a fifth of the worldwide total. NEW YORK (...

15 maj 12

Chinese Haute Couture Designer Guo Pei’s Legend of The Dragon Fashion Show and Chinese Bride Coutur...

  Ultimate Luxury: 7000 Hours for One Dress! In fact, describing the event as a ‘fashion show’ is almost an insult as the dresses on display were so painstakingly hand sewn and crafted over (qui...

15 maj 12

CFDA/VOGUE Fashion Fund: China?

Back in November, Anna Wintour announced a CFDA/VOGUE China Design Program Initiative, and I speculated if an announcement for a CFDA/VOGUE Fashion Fund for Chinese designers could be far off. Well, ...

15 maj 12

Luxury Brands Want Chinese to Pay More in Europe

Snatching up bargains in Europe might be a thing of the past for Chinese luxury travelers if the major labels get their way. LVMH Moet Hennessy Louis Vuitton SA and several other luxury brands are pl...

11 maj 12

Coach’s China Business is Soaring

Coach is winning over Chinese aspirational consumers and business is good. The aspirational luxury retailer announced strong sales and profits for its third quarter driven by impressive growth in its...

11 maj 12

Gucci’s Image Makeover In China

According to a 2011 Bain & Co. Chinese luxury survey, Gucci stood as the third most desired luxury label in the country behind Louis Vuitton and Chanel. But for Patrizio di Marco, Gucci’s preside...

07 maj 12

Out of love with China, fashion factory moves west

PARIS (Reuters) – A string of countries on and around the fringes of western Europe are becoming new centers of fashion clothing manufacturing as China moves up the industrial value chain and b...

07 maj 12

Prada’s Focus on China Pays Off

Prada’s — which includes the main Prada label as well as Miu Miu, Church’s and Car Shoe — profits leaped to $575.3 million from $334.7 million a year ago. The added boost is thanks largely to a boomi...

02 maj 12

Coach to Launch Chinese Web Store

For the month of December, New York-based fashion house Coach offered Chinese buyers an online platform from which to buy its products, including limited edition bags and accessories. The e-store, pa...

02 maj 12

In China’s Luxury Market, “There Is Still Plenty Of Potential”

Still-booming growth in China’s luxury market, which has it on track to surpass Japan as the world’s top spender on high-end goods by 2015, has seen major brands continue to invest in nationwide expa...

02 maj 12

Hugo Boss Goes High-Tech For 3D “New Dimension Beijing” Fashion Show

Coming a little over a year after Burberry’s game-changing fashion bash in Beijing, which included virtual image technology combining live models, holograms and live-streaming via Burberry.com, on Ma...

02 maj 12

Li Bingbing: Gucci’s Chinese torchbearer

The brand was new in China then, having opened its first shop when Tom Ford was at the helm in 1996. At last count there were over 46 stores across china, six in Shanghai alone, its success mirroring...

26 apr 12

Delivering Dior to the Chinese Luxury Consumer Via DiorMag Chinese Edition

This March, Dior launched an online fashion magazine through their website filled with articles, images, current news and product galleries divided into various sections. With this new digital venue,...

26 apr 12

Michael Kors Opens Beijing Store, Plans Further China Expansion

Michael Kors store has finally arrived in Beijing. The Beijing store is the brand’s fifth store in China, and its largest. The 2,400-square-foot store, which opened earlier this month, is located in ...

26 apr 12

Italian Luxury Brand Pineider Opens Shanghai Flagship

Italian luxury brand, Pineider, is expanding its international reach deeper into Asia with its first flagship store in Shanghai. The company produces high-end leather goods, hand-crafted papers and l...

26 apr 12

Roberto Cavalli to open first China store in Beijing

April 20, 2012 (China) Roberto Cavalli is pleased to announce the opening of the brand’s first China store in Beijing. The shop is located in the prestigious arcade of the Peninsula Hotel, an histori...

26 apr 12

Yohji Yamamoto visits Beijing March 2012

Invited by China National Garment Association and 2012 China Fashion Forum, the award winning Japanese fashion designer Yohji Yamamoto visited Beijing on March 27th 2012 for a three-day trip. Entrust...

24 apr 12

26th to 29th March 2012: The high-end sports brand Adidas SLVR 1st appearance at CHIC

During the CHIC （China International Clothing and Accessories Fair）exhibition, SLVR showed the 2012 spring/summer collection presenting casualwear as smart, sleek, and effortlessly chic and carving o...

24 apr 12

Dior’s S/S 2012 Haute Couture collection in Shanghai

Christian Dior presents showcases his spring/summer 2012 Haute Couture collection in Shanghai, China. On the occasion of the spring/summer 2012 Haute Couture presentation in Shanghai, Christian Dior ...

24 apr 12

China’s taste for high-end fashion and luxury brands reaches new heights

Angelica Cheung, the Chanel-frocked editor of Vogue China, has a problem her counterparts would sell their designer wardrobes for: too much advertising to fit in the glossy. “I have to sit down...

24 apr 12

Ratio of Visits: Sina Weibo v.s. Twitter

Ratio of Visits: Sina Weibo v.s. Twitter Sina Weibo accounted for 1 in every 158 Internet visits in China last April. And, it’s growing very fast as shown above according to Hitwise data. This means ...

08 mar 12

Adidas SLVR, Porsche Design Sport and Y-3 at adidas Style Center Beijing

On December 6th, adidas celebrates the opening of its first Style Center with an in-store cocktail reception. Click here to see the video coverage of the event. The event featured an installation of ...

15 dec 11

Former Employees Accuse Gucci China of Staff Abuse

Five former employees at the Gucci Store in Guangdong Province have just fired accusations at the company over inhuman working conditions. In an open letter, the employees disclosed that the company ...

13 okt 11

CHIC Young Blood Trade Show

The CHIC Young Blood Trade Show (CYB), which took place on September 27-29, 2011 at the Beijing Agricultural Exhibition, was a great success. As a joint venture with China social media company Sina, ...

10 okt 11

Topshop Opens Up at Beijing Design Week

Beijing Design Week kicked off this past weekend with the opening of its fashion pop-up shop. An old factory space in Beijing’s Dashilar was converted into a special exhibition space for the pop-up s...

26 sep 11

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