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Björn Borg | Insider's Journal
blog.bjornborg.com
280
My name is Miriam, but people know me as Insider. I work as a trend analyst at Björn Borg’s headoffice in Stockholm. This is my story. On and off court.
#4708 i Alle , #960 i General Fashion

LATER SKATER!

Hugh Holland started photographing skateboarders on in 1975. During the next three years, he captured the experiences of various tribes of tawny, young revolutionaries, whose lives were shaped by the...

27 dec 11

MIXING STYLES

Check out beautiful Olga K by Angelo D’Agostino for Fashion Gone Rouge most recent Exclusive. Olga takes on a feminine, ladylike yet dark and mysterious look. She is also given a bit of a modern edge...

23 dec 11

Say JA to no underwear!

We love to spread joy and laughter, and we sure did last night! Walking around downtown in our ‘Björn-Borg-says-JA-to-no-unde rwear-pants’ we surprised christmas shoppers with a little christmas gift ...

21 dec 11

I WANT CANDY!

I want candy!!!! Kids, got cravings for something sweet??? Here you go! Love/E Tweet

20 dec 11

READY FOR SANTA?

Are you ready for Santa? We sure are here at the office! Our lovely receptionist has decorated the christmastree with discoballs and underwear (naturally!), we have giant lamps shaped like christmasb...

16 dec 11

HIS WISHLIST

Hey girls! Here is what’s on his wishlist!! Find more christmas gifts here! Love/E Tweet

16 dec 11

HER WISHLIST

Christmas is almost here! Of you don’t know what to get her yet, here is some inspiration.. Find more christmas gifts here! Tweet

15 dec 11

CHECK!

Checks seem to be big next spring! The above pictures are from Louis Vuitton SS12 fashion show. Why not follow through on this trend completely? (All the way to your undies…!!) Check out our Björn Bo...

24 nov 11

COLOR CONTRASTS

It’s no secret, we at Björn Borg love color. We are surrounded by bright colors and inspiration all day and it really is a ‘pick up’ if you’re not having the best of days! Check out this lovely inspi...

24 nov 11

LADIES NIGHT!!

Yesterday was Ladies Night in our flagship store on Sergelgatan in Stockholm. Champaign, popcorn, music, lace lingerie, colorful undies, inspiration and shopping! And to top it off, an inspiring pres...

18 nov 11

SAY HELLO!!

Say hello to our stunning SS12 models: Klara Wester and Christopher Wetmore! These guys brought so much positive energy and good chemestry to the set! Here are some more pics of our beauties for you ...

09 nov 11

AS PROMISED…

As promised, here are a couple of pics from the SS12 shoot at Rex Studio in Stockholm! Stay tuned for more pictures and details about our fabulous models. Love/E Tweet

31 okt 11

HAPPY HALLOWEEN!!

Guys and gals, what are you doing for Halloween?? Trickin’ or treatin’?? Tell me about your costumes! This is an old cover of NYLON magazine from October last year, very suitable for Halloween don’t ...

26 okt 11 1 person likes this

HEY PAPARAZZI!

What do you think about these old campaign pictures from SS08 Mens Wear Collection? I love the feeling of the models minding their own business and being ‘surprised’ by the camera. It feels like the ...

26 okt 11

GUYS NIGHT

A while back, Nordiskt Kompaniet Department Store in Stockholm had a ‘guys shopping night’. Of course we were there to engage the guys in some sports! We had a table-tennis tournament and the first p...

26 okt 11

ANOTHER WEB SHOOT!

A look behiend the scenes of the latest web shoot! See the results here! Tweet

26 okt 11

TENNIS FASHION 1905–2011

May Sutton Bundy, was the first American to win the women’s single’s championship. She caused a scene back in 1905 when she rolled back the cuffs of her dress, revealing her wrists. She complained th...

11 okt 11

SS12 FLOWERS

Click to see picture in large One of the best things about the fashion industry is that it’s so far ahead of the season you are actually in at the moment. In other words, you always have collections,...

05 okt 11

MIKO LIM

Just wanted to share a secret with you.. Our photographer for our spring/summer 2012 campaign is no other than Miko Lim!! This is some of his work. Miko was born in 1980 in Malaysia, and was raised ...

04 okt 11

BJÖRN

Last saturday we had an event at (or should I say ‘on’) Nordisk Kompaniet shopping mall in Stockholm for the Björn Loves John campaign! A total of six times, these two stuntmen dressed up as Björn Bo...

06 sep 11

FROM THE ARCHIVES…

Look what I found in the archives!! An old campaign from autumn/winter 2005! What do you think? I really enjoy these crazy and imaginative settings. Tweet

31 aug 11

BJÖRN BORG IS KING

Check it out! Björn Borg is on the cover of the latest swedish KING Magazine issue and even featured in a 7 page artikle about his success on court, partying at Studio 54, love and life. We LOVE this...

24 aug 11

THE SPORTY VOGUE

Here is a mix of sporty editorials from various Vogue issues. I think it’s a fun twist when high fashion goes dirty-sporty. Tweet

24 aug 11

CHEAP MONDAY

Yesterday, I went to the Cheap Monday show with two colleagues. It was surprisingly colorful and spiced with accessories such as sunglases, hats and bags. Tweet

11 aug 11

IDA SJÖSTEDT SS12

It doesnt get more feminine than Ida Sjöstedt SS12 collection. The lace dresses were flirty and elegant. Tasteful kitsch or tongue-in-cheek is how Ida Sjöstedt describes her design philosophy. Tweet

10 aug 11

RÜTZOU SS12

The first show I saw this years Stockholm Fashion week was Rützous’ SS12 collection. Susanne Rützou uses a soft color palette and her clothes and jewelery has such fine details. The dresses seem ligh...

10 aug 11

STOCKHOLM PRIDE 2011

Last saturday was the Pride Parade. Almost 45000 people sang, danced, smiled, and filled the streets with their love. It was one of the best Pride parades I’ve seen, it was even hard to keep your eye...

09 aug 11

HERE WE GO AGAIN!

Here we go again! It’s time for Stockholm Fashion Week. I’m going to try to go to as many shows as possible, and keep you posted on what’s new! Tweet

09 aug 11

WEARING THE RAINBOW

Now it’s possible! You can wear the rainbow on your sleeve! …Well almost. This is Christopher Kanes Resort 2012 collection. Let’s just say it really stands out in comparison to the other Resort colle...

07 jul 11

THE MANLY ACCESSORIES

These pictures are from the coming Resort 2012 collections. I think it’s great how the menswear is ‘spiced up’ with accessories like scarves, berets and bags. It really is fun to match such things wi...

06 jul 11

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