This week on The Lede … 13 Ways to Make Idea Generation a Daily Habit 10 Signs You’re About to Hire the Right Copywriter RSS: Your Social Media Monitoring Secret Weapon Convert More Visit...
Once you decide to learn more about the craft of copywriting, you quickly find out there are two schools of thought. One school hammers the reader with red headlines, yellow highlighting, and aggress...
Many online publishers run into the same vexing problem when they start email marketing: You know that email subscribers drive traffic and make up the long-term, profitable audience for your brand or...
You probably know about Google’s “Panda” update last year, which created a major shift in which sites ranked well on Google’s search results pages and which didn’t. Now ...
I’ve been in the publishing industry for more than a dozen years now, and along the way I’ve noticed a couple of things about editorial calendars. First, they are utterly critical for any...
Good morning, you epic article writer, you. That’s right, I’m talking to you. You wield your WordPress editor as a valuable tool. You use it to attract new prospects, to build trust with ...
This week on The Lede … 6 Reasons Why You Should Quit Blogging The Secret Code for Cracking ‘Tough’ Books and Reading Above Your Level The True Cost of Building and Managing a WordP...
What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as man...
Attention Bloggers: I’ve seen the future, and you’re missing it. Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet. But one of the ...
In 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue. That same process is being used today by a master copy...
As a copywriter, you know that words have power. You know words can influence, inform, and inspire. They can persuade your fellow humans to do some amazing things (or to do the wrong things, but we w...
Did you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar. The whole thing started with our frustration with web hosting in general. ...
Want to hear about the day in the life of a so-called “successful entrepreneur?” Yesterday, I stayed in bed until about 2 PM. I watched the last few episodes of Mad Men. Around sunset, I ...
This week on The Lede … Are Content Publishers Waking Up from Their App Dreams Nightmares? An Email Marketing Autoresponder Schedule that Sells 3 Quick Tips To Conquering Your Fear of Public Sp...
As you may know, the one thing inevitable in social media is change. On April 26, 2012 — not even a full month after launching the new timeline layout for Facebook Pages — Facebook change...
Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose ent...
If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. With the mushrooming of social networ...
Okay, show of hands. Who else is wondering how to turn website traffic into actual sales? You’ve seen the statistics showing businesses that build content marketing plans experience a boatload ...
A few years ago, I ran my first marathon in Seattle. I’d love to tell you I ran strong to the finish, but by mile 18 I was wiped out, focusing entirely on putting one foot in front of the other...
We get to see a lot of marketing in the world, both good and bad. When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers the...
Embed this Copyblogger Shareable on your own site, just copy and paste the code below into your blog post or web page … Like this graphic? Get more creativity and content marketing tips from Co...
This week on The Lede … Stop Waiting to Be Picked Why Storytelling is the Ultimate Marketing Weapon Neil Patel’s Method for Finding Great Blog Content Three Reasons Why Every Smart Startu...
I love movies. In fact, movies are what led me into copywriting and eventually to building a successful software company. Better explain that one, huh? Back in 1997 when I bolted from the big law fir...
Harvard, MIT, Stanford, and Berkeley are doing it. Companies, both big and small, are doing it. Solopreneurs are doing it. And bloggers have been doing it … they just haven’t been making ...
Warning: If you’re addicted to spending ungodly amounts of money in an effort to interrupt enough people into becoming “aware” of your product, service, or idea … skip this. Y...
More and more, it seems like you need a degree in psychology to be an effective marketer online. The idea of turning prospects into buyers of your product or service can be a little overwhelming, and...
Here’s something you might not know about your audience: They’re willing to pay for something that’s available for free. Sounds weird, doesn’t it? Given the option between paying no...
I’m delighted to let the world know that the popular blogger and author Chris Garrett has joined Copyblogger Media as Vice President of Educational Content. You may know Chris from his highly r...
This week on The Lede … The Ultimate Conversion Optimization Reading List The Tao of “No” Why We Share Content Online Agile Content Marketing: How to Grow an Audience that Grows You...
What if you’ve got something going for you so remarkable that it virtually guarantees your success? What if you’re just not seeing it? Every business needs a remarkable benefit (or USP) in orde...
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