In the very early months of writing this blog, I wrote a post about how I made little emergency cards for my son who was too young to remember his phone number. As he’s grown a little older, he...
Good morning mommas! It’s the first day of summer vacation, and if you read my post yesterday, you know that means us stay-at-home-work-at-home mommas need to get organized! Thankfully, the awe...
This morning I’ve been through a bit of an emotional beating. My son’s last day of kindergarten is today, and while I am so very proud of him I am heartbroken by the mach speed at which h...
There are some photographers who have such a defined style, that I can tell you who created an image before I even see the artist’s name. I can see a softly hand-painted black & white and t...
“How much are you charging for that wedding?” he asked me, referring to the first one I booked on my own. “$400,” I answered. My mentor grabbed me by the shoulders, and half-j...
Mommas, I know you’ve heard me sing the praises of Simply Color Lab! I use them for all of my gallery-wrapped canvases, and my clients absolutely adore them! These canvases are hands-down the n...
For the last installment of this series, I want to talk about something that is frequently talked about, but not frequently done. You must consistently provide an amazing client experience. Your clie...
I had so much fun this Mother’s Day . . . I hope all of you did too! I am very excited to announce that we have our randomly-selected winner for The Mother of All Giveaways – Jackie Benja...
Happy Mother’s Day Weekend mommas! (I fully think we really do deserve an entire weekend, don’t you? I’ll look into officially changing that . . . right after I finish all of the re...
Selling. No other word seems to evoke such a deer-in-the-headlights look from photographers. Sales is the hat most photographers don’t want to wear. While I can definitely understand how sellin...
So you’ve nailed down great photography technique and you’ve begun putting together the components of a powerful brand. What’s the next step in creating a successful photography bus...
After you’ve locked down your photography skills, you’ll want to turn your focus to all things business. Running a successful photography business starts with a strong brand. Your brand i...
I believe that there are five major components found in every successful studio. Different studios may have more strength in some categories versus others, but I don’t believe a studio can surv...
A little late in the day, but under the wire! I finally got to pause and answer a few great questions for today’s Q&A Friday post! Our first question comes from Kathleen who writes, “...
Hi again mommas! Tomorrow will be another Q&A Friday post, and I want to know what you want to know!! Please submit any questions to me via the contact form on this site or as a post on our faceb...
Recently, I photographed the first in a series of fairy-tale inspired Fine Art images that we’re doing in my studio. I posted a “teaser” image on our facebook page, and I received s...
Can you imagine facing a couple and saying something like, “I’m so sorry, but I’m missing about half of your wedding . . . “? How would you even begin to go about making that ...
Oh how I love macaroni & cheese. Well, I really love to hate it . . . rather hate to love it. To the inventor of mac ‘n’ cheese: My palate thanks you . . . my backside hates you! Our ...
Congratulations to the winners of Sarah Petty and Erin Verbeck’s new book, Worth Every Penny – Build A Business That Thrills Your Customers and Still Charge What You’re Worth! Tara,...
I’m talking about SMILES, mommas! (For those of you who thought otherwise . . . get your mind out of the gutter!) When I photograph children, one of the most important things I do for my client...
Those of you who know me know that I have a slight obsession with Sarah Petty and The Joy of Marketing! There are many photographers who have helped me grow my business along the way, but none have h...
When two things that I love come together, it just makes me happy. My favorite portrait jewelry partner, Kotori Photo Jewelry has created a contest just for Pinterest!! Their Pin It to Win It contest...
Good morning photogra-momma friends! I hope all of you have great things in store for this weekend! Today is another installment of Q&A Friday and we had so many great questions to choose from fo...
Are you good enough . . . - when you have won an award for your photography? - when you receive top-dollar for your images? - when you don’t have to “fix it” in Photoshop? I often r...
Hi friends, we’ll be having another Q&A Friday this week, and I want to know what YOU want to know! Do you have a burning question you’d like me to answer? Here’s your chance! T...
The only two things you have to do are to die and pay taxes! Ever heard that axiom? Well, as the deadline for reporting your yearly earnings to Uncle Sam approaches, I wanted to take a moment to talk...
“Stop! Smile! No not that fake smile – smile for real! QUIT goofing around – smile like you’re having FUN!” The shameful tirade above is what I found myself curtly sayin...
I financed this business in the beginning on a credit card with a huge credit limit. Not really the smartest way to go about acquiring start-up capital. Because I was young, stupid and armed with a p...
When I first entered the professional photography field, I was pretty excited if I could simply nail my exposure. I was using an old Hassellad and film was very expensive. If I could walk away with a...
This morning, as I sweat my way through a kickboxing class, I was thinking about sales and what makes them successful or not. (To my classmates, this is why I kept kicking when I should have been pun...
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