And here it is! Our premiere Make the Cut collection! So, what’s the verdict? What do you think of our first customer-generated designs?
We went behind the scenes at the collection’s Shop Our Outfits shoot, and asked Co-founder, Chief Creative Officer, and model, Susan Gregg Koger, what the launch of Make the Cut means to ModCloth. Ch...
We’ve seen the Make the Cut collection as it’s been double-checked for quality, photographed, and written about. Though each part of the process thus far has been exciting, the final step is perhaps ...
Our writing team receives a sample of each piece set to hit the site. The ModWriters meets and brainstorm befitting names and descriptions!
Photography received the samples, steams them, and styles each piece on a mannequin.
The items are inspected and then passed along to the receiving team. Once received, the items are inspected by Quality Control.
ModEmployee Krista receives the items from shipping and ensures we received the correct quantities, and that each item is correct.
Now you’ve seen how our premiere Make the Cut collection went from cut to sewn in sunny California. For the next step we’re meeting the collection in its new home in Pittsburgh, Pennsylvania, in orde...
Jena packages up some of our very first pieces!
Then we head back across the bay to Oakland, CA where the patterns are sewn together by hand.
The fabric is rolled out and cut using this bad boy.
These guys like cats, too!
Kirin Cutting Service in San Francisco’s Mission District, where the fabric was cut!
We began with your submitted sketches, then watched our pattern-maker Georgene work her magic. The next step is arguably the most fun: time to turn your ideas into real garments!
One of the patterns, cut and ready to sew!
Trying on samples and taking measurements! We spent weeks working with our pattern-maker Georgene to perfect every little detail, from fabrics and linings to buttons and zippers. The pattern and samp...
Selecting just the right fabrics for each piece!
For the second step of our journey, we took a trip to the nearby city of Oakland, California so we could watch your sketches come to life at the hands of our pattern-maker, Georgene Shelton. Ever the...
Our five Facebook fan-voted victors were: Cassie L. Thompson (a), Maria Catalono (b), Hannah Yung (c), Kacey Durbin Shapiro (d), and Nicole Parker (e)! But, that’s not all — there were so many except...
Back in November 2011, we launched our premiere Make the Cut Contest and asked you to sketch-up designs inspired by a moodboard created by our Co-founder and CCO, Susan. She then selected 100 semi-fi...
Charlotte Dellal (via ELLE.com)
As city cycling enthusiasts and fans of all things floral, we can’t get enough of this bike! (via Cykel av Alexander Girard « Below The Clouds)
What better way to embrace summer than with the Tropical Travels Dress?
Summer colors on Rhiannon of Liebemarlene.
When the coastline calls, we turn to the Palm Beach Roamer Bag.
Go out and create some memories with the newly arrived Story of My Life Dress!
A brilliantly bright ice cream cone by Lu Picerno.
Summer (by Laia N)
This 1940s summer camp photo leaves us with only one question: Is it summer yet?
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