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ACCOUNT PLANNING METHODS
account-planning-confessions.blogspot.com
1
This blog is for strategic planners interested in real-life planning tools used to develop a communication strategy. It's about practical planning techniques as well as the true (= mental) nature of the account planning process. It's inspired by the remarkable lack of theory & methodology in account planning.
#673974 in Alle

Relevant vs Interesting

"Freak Bike Accident"Look at the picture.Sorry, wasnt necessary to tell you so. You looked, anyway.You probably found it "interesting" enough to not filter it out immediately. You pro...

3 days seit

Questions_5

Which problem could my brand solve if it tried hard enough? And would anybody pay for that solution (at least with a tweet)?

07 Mai 12

How to innovate & strategize using the beliefs managers have about their business

This one is a direct quotation of an article I read today. So all of the below is not from me but from this site here: http://sloanreview.mit.edu/imp rovisations/2012/03/30/seven-s teps-to-find-your-un...

02 Apr 12

How to make personas without making them up

Persona Research and Design from SB UX on Vimeo.

27 Mär 12

Questions_4

How do I eliminate bullsh*t?

27 Mär 12

Why are the least interactivty oriented ones the most interactive ones? (i.e. the most liked ones)

more details & results here:

14 Mär 12

Conceptual Creativity (in the post- pre- whatever age)

Conceptual creativity View more presentations from Nien Liu

12 Mär 12

Channel Planning Choices

09 Mär 12

Brand Value as Brands Contribution to Peoples Lives

09 Mär 12

Link to APG Award Winning Cases

http://newgrids.fr/2011/10/13/ apg-creative-strategy-awards-2 011/

09 Mär 12

Questions_3

Which question are we answering right now and is it the right one?

09 Mär 12

Change Behavior, not Attitudes!

Source: Uploaded by user via Kirill on PinterestThis is not necessarily my opinion, I just really like what (& how) Ad Contrarian writes.

08 Mär 12

Questions_2

What if the safest assumptions our views are based on were wrong?

08 Mär 12

The Big IdeaL

The big ideaL: Ogilvys framework for giving brands a purpose View more documents from Ogilvy & Mather Source: account-planning-confessions.b logspot.com via Kirill on PinterestUnearthing Shangri-Las b...

07 Mär 12

Culture vs Brand. No, its not wrong, just megalomanic & not actionable.

Source: 22squared.com via Kirill on Pinterest

07 Mär 12

Questions_1

If brands were answers to questions, which question would that be for your brand?

02 Mär 12

Paul Laffoley, The Mad Überplanner

Source: Uploaded by user via Kirill on Pinterest

24 Feb 12

Neuroscience and channel planning

Does this sound like an intriguing title? I must disappoint you. Its not even about channel planning, really.All I have to offer is a cynical analogy:"Channels" type of thinking is to great i...

20 Feb 12

49 archetypes of fascinating personalities - according to Fascinate

20 Feb 12

Another version of the CPB Brief Form

Source: theplanninglab.typepad.com via Kirill on Pinterest

19 Feb 12

Framing the problem

(from Jon Steels "Perfect Pitch")

16 Feb 12

Online is about reach as well (?)

found on think with google!http://www.thinkwithgoo gle.com/quarterly/speed/brandi ng-in-mind.html

30 Jan 12

Corporate Strategy Styles from BCG

The 3 Dimensions:Unpredictability: Can we predict the state of "our world" in the future?Malleability: Can we ourselves influence how our world will be in the future?Harshness: How hard will ...

27 Jan 12

What do percentages tell us?

Oh dear, this one is so hard to talk about. Theres so much to say and so little fun to talk about it. Boring it is. But not to me. And maybe someone else cares. So let me pick one aspect that especia...

17 Jan 12

I like Repertory Grid

16 Jan 12

Planning as problem solving? Brands as tension resolvers?

In an earlier post I wondered if problem-centered thinking really is the best description of how planning works or even should work. You can find that article here & heres Mark Pollards arti...

06 Jan 12

Love Rory Sutherlands anti-strategic notion of big change through tiny things.

Rorys TED talk & the challenge to find the right word for this kind of stuff.

22 Dez 11

Very nice story about peoples inability to tell you what they want products to be like.

21 Dez 11

CP&B Creative Strategy Principle

found on http://oneslide.org/

30 Nov 11

Campaigns or Community?

17 Nov 11

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