Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish out some exceptional content or buy it through ad campaigns. Build tru...
Yahoo Axis displays search results for the iPhone, iPad or desktop browsers, without users having to leave their current web page, and provides a preview of the pages that results link to in an effor...
The ruling brings an end to second phase in the ongoing battle over Androids use of Java code. Oracle had previously won a partial victory on the matter of copyright infringement, though the jury rem...
Google has released a new version of its iPhone search app, boasting a revamped interface, full screen image searches and improved search speeds. The update makes app pages load faster and autocomple...
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building f...
How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many players ¬- including Yelp, Foursquare, and ...
Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed, saying Google’s semantic search isn’t new,...
Google reports it receives over 250,000 requests to take down URLs accused of copyright infringement each week. In the past month, Google has received requests from 1,000 copyright owners to remove p...
Google is embarking on an awareness-raising program that will see it notify, via its own search results pages, roughly half a million users that they may be on the brink of losing their internet conn...
Have you seen Bing Visual Search lately? Probably not. The feature – introduced as the search equivalent of walking into a store and visually browsing products – has quietly vanished, along with the ...
So you’ve heard about the SES new social platform – Vivastream. Now what? Some of you may already be familiar with Vivastream if you checked it out during SES New York, but there are one or two new f...
A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost ...
A logical and well-coded site architecture that serves your visitors is critical. Here’s how internal linking works, why clustering promotes the strength of sections of a website providing global ran...
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jone...
A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a few tips for small businesses on how to adapt and la...
Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where, or how, a bit easier. Here’s a look at some must-have apps that should ...
Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of his time reiterating the rapid-fire changes at Google and explaining their evoluti...
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads related to" notation appears for certain search queries. A similar te...
If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of over 2.4 billion of the top travel-related queries performed ...
The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house or via an agency, you can confidently identify the ability and savvy o...
Using popular questions to fuel content ideation is one way to unearth keyword ideas. So where and how do you find popular questions for your niche to build content around? Here are some ideas, which...
Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per click, can provide valuable insights that help you optimize to variances throug...
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider the...
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether theyre being filtered out of users social bubbles of influence and becomi...
Google’s logo has transformed into an analog synthesizer, developed in HTML5 so you can actually play it online, record your own tracks, and then share them. The Google Doodle is in honor of the 78th...
SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden of...
European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators say the deal is a positive step forward in addressi...
Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Pengui...
The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of the advertiser who is your competitor in that auction. This key data com...
Trent Harbours site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely a...
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