Follow your favorite blogs!

Bloglovin' helps you follow the blogs you read by letting you know when they update.

Sign up »
Fashion's Collective
fashionscollective.com
16
Fashion’s Collective is a website focusing on the unique opportunities and challenges faced by the fashion and luxury industries online. A collective group of influencers and experts within the digital and luxury world, the curators offer the insight and perspective necessary to guide luxury brands in the digital realm. As digital strategists, the curators at Fashion’s Collective are excited by the exploration of brand heritage in order to define the specific opportunities that best enhance the brand’s digital presence.
#78381 in All

Happy Memorial Day!

We’re enjoying a nice extended weekend, and hope you are, too! Happy Memorial Day all!   Photo credits: Emmanuelle Purdon No Related Posts

14 h ago

Converting Pinners into Purchasers: A New Way to Drive Revenue on Pinterest

If you’re like most companies, driving a return on investment is the goal anytime resources are spent. When it comes to social media, however, most businesses are hard-pressed to define exactly the i...

4 days ago

Platform Spotlight: Motilo Puts ‘Social’ Into Shopping

Establishing that all-important link between social and shopping is ultimately the name of the game in digital marketing. The thought process is that if shopping can be a social activity offline, it ...

5 days ago

3 Top Brands Comment on ROI

At Style Coalition’s Fashion 2.0 event this past Tuesday during Internet Week, three of the top fashion brands in digital were interviewed in front of an audience. Here’s what Bergdorfs, ...

17 may 12

Platform Spotlight: Mulu

Officially launched in 2012 just before the SXSW festival, Mulu.me is one of the most exciting curation-based community platforms. Joining the ranks of Pinterest, The Fancy, OpenSky, Lyst and Svpply,...

16 may 12

How Michael Kors Drives Engagement thru Mobile-friendly Facebook Apps

Did you know that over 425 million people access Facebook from a mobile device every month? As a brand, capitalizing on your Facebook fan base through applications is a strategy employed by a vast ma...

08 may 12

5 Noteworthy Pinterest Campaigns

Pinterest, and its popularity as a topic discussed in the conference rooms of fashion industry companies, continues to grow at incredible speed. Many questions arise, “Should our brand be on Pi...

02 may 12

The Latest Trends in Web Design

I thought it was time to bring you some of the latest on interactive design. There’s a lot going on when it comes to Social Media; brands are attempting to finalize strategies and maximize Return on ...

01 may 12

How To Keep Content Fresh with Limited Assets

When you are constantly debuting new products and collections, you have to be a gifted content editor, figuring out what to promote without creating brand fatigue with your social media followers and...

26 apr 12

Platform Spotlight: The Fancy

It seems that our new cultural obsession online is the act of saving and sharing items we like from around the world wide web, through the technology and community of one platform. An emerging site, ...

25 apr 12

Customizing Your Social Media Strategy for Europe

It is a fundamental error for any brand marketing team not to understand their target audience, regardless of whether the impression or relationship with the customer is based online or offline. Now,...

17 apr 12

dunhill

dunhill is arguably the most luxurious distributor of fine men’s goods in the world today. To their credit, few brands have such a rich, storied history that spans multiple transitions for the compan...

12 apr 12

The Legal Concerns of Pinterest for Brands

Previously on Fashion’s Collective, we touched on the four areas of intellectual property law that digital marketers may want to revisit as brands increasingly become present across the main social m...

05 apr 12

Digital Emotiveness: The New Key to Participatory Marketing

These days, consumers are more involved and educated than ever before in terms of their purchasing decisions. For marketers, this is a powerful opportunity to reach consumers directly and win them ov...

04 apr 12

Creating Tribes Around Cause-based Initiatives

As with most things in our modern world, businesses evolve alongside human behavior. Sometimes, it’s the businesses themselves that innovate and cause a change in how we behave, like Apple’s creatio...

03 apr 12

Using Social Media During Market Week: B2B Strategies for Fashion

Previously on Fashion’s Collective, the question was raised as to whether or not brands fully understand the potential of their social media presences or are solely showing themselves au fait w...

28 mar 12

The Rise of the Fashion Exhibition

Five years ago, the pop-up was an essential marketing tool, generating real excitement and a buzz around fashion brands and retailers. Fast-forward to 2012, and the ephemeral stores are on their way ...

21 mar 12

4 Big Ideas from SXSW & the Implications for Fashion

South by Southwest is a maze of presentations, panels, parties, meet-ups and meetings, or at least the interactive portion is anyway. Interactive lasts for a full five days and, at any given moment, ...

20 mar 12

Fashion & The New Tastegraph

I was lucky enough to moderate the discussion at SXSW titled, “Fashion and the New Tastegraph” at South by Southwest this year, which turned out to be a lively discussion with Hilary Peterson from Ly...

15 mar 12

A Not So Secret Shopping Tip

Whether you have amazing style or you’re first in line for the launch of Garanimals for adults, here is a not-so-secret shopping tip: The wonderful world of personal shopping; or better yet personal ...

09 mar 12

Who Buys Luxury Watches?

So I must admit…I was never into watches. I didn’t understand the point. Why wear a watch when there’s a clock in every room, in every car, on every cell phone? And if you are going to wear ...

08 mar 12

Fashion Companies Prepare for SXSW

South by Southwest has been in existence since 1987, when it was started as a music festival, and has since grown to include both interactive and film categories. Over the past years, the interactive...

07 mar 12

@DKNY and @Bergdorfs Discuss the Balance of Social Media

Twitter. Tumblr. Facebook. Pinterest. Instagram. LinkedIn. Google+. Luxury Society. These are some, but not even close to all of the social sites where I currently maintain a *personal* presence. I...

06 mar 12

Capturing the (Street) Style Essence of Fashion Week

I have been on hiatus for a little while and I am coming back rested, suntanned, and ready for some fashion. While on an adventure, I have been submerged in inspiration and style from the other side ...

02 mar 12

Preparing Your Brand Page for Facebook’s New Timeline

Facebook recently announced that it is rolling out the Timeline redesign layout for Pages (this format had previously only used for individual profiles). While converting to the new layout is current...

01 mar 12

Are Fashion Companies Using Digital to Pimp Their Brands?

Remember the scene from Pretty Woman, when Richard Gere is driving down Hollywood Boulevard in a Lotus, needing nothing more than directions? As he slows down, a slew of hookers emerge to taunt him. ...

29 feb 12

The Technological Power of Social Media

In my recent article entitled, “Why Integrating Social Functionality To Your Site is a Powerful Play”, I highlighted the true impact of smart integration of Social Functionality, because of the vital...

27 feb 12

The Digital Innovations of New York Fashion Week

The fashion industry has come a long way in digital innovation when it comes to New York Fashion Week. We watched as the livestreaming of runway shows turned an exclusive industry into a democratized...

16 feb 12

Brands & Social Media: Tools for Modern-Day Self-Definition

Today, our digital reality has drastically changed the way that we consume branded content. The cultural importance of brands today is particularly evident when one considers that, particularly in th...

14 feb 12

Top Fashion Brands in Digital Recognized at the Fashion 2.0 Awards

Celebrating the best in class is a notion that has long spanned both industries and genres. For the third time, Style Coalition held the Fashion 2.0 Awards, highlighting the superior work of fashion ...

13 feb 12

You are no longer following . Undo?