A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Bran...
Yes, data is important. Helps make marketing better. Makes for smart organizations. Blah, blah, blah. You know the drill: Measure. Find insights. Take action. (Or die trying.) Ascend to corporate hea...
A wise person said: "To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it." I believe deeply in that quote. In my life I spend an extraordinary am...
Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" I don't think so. So what is big data really? No one...
The single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of data. Then we resend it again and again. And yet our work res...
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. I mean really use the tools. Ravage all the features. Exploi...
It is the season to be predicting the future, but that is almost always a career-limiting move. So I'm not going to do that. It is a lot easier to predict the present. So I'm not going to d...
We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that s...
It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I'm going to try to do that today (and for a controversial topic to boot!). In this post...
Data analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much more there is to learn. That is part of the joy. You are always learning. You are always ...
I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to break the second part of the rule. I a...
With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? How do you figure out which channels to invest in more and which to...
Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. A minor version of the butterfly effect occurr...
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99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model!), partly beca...
With all the sexiness oozing out of social media it might seem insane to write about email. It’s been relegated to the “OMG that cesspool of spam that no one cares about because everyone is using Goo...
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned ...
I got an email the other day with this simple question: "How do break into the world of web analytics?" Actually I get that question almost every single day. :) The interest is not surprisi...
My beloved little labor of love, this analytics blog, is 5 years old today. Five! I am so proud of having reached this incredible milestone, because when I started I was not sure I would make it to t...
Every presentation I do is customized for the audience in the room. That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many fore...
Someone asked me this very simple question today. What's the difference between web reporting and web analysis? My instinct was to use the wry observation uttered by US Supreme Court Justice Pot...
Day in and day out we stare at standard tables and rows and convert them into smaller or scarier tables and rows and through analysis we try and move the really heavy beast called the "organizat...
Many of you are aware that I am the co-Founder of Market Motive, a delightful little labor of love whose mission in life is to provide bleeding edge education via quarterly, what we call, Master Cert...
Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data!At one level it is the normal impres...
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