Why spend $25,000 on a video that 12 people watch? It doesn’t make much sense, but many ‘professional’ corporate videos are boring and go unwatched! Injecting fun, humour and entert...
As a heavy Internet user, it gave me a fright when I saw an infographic showing how the Internet is ruining our brain. Despite the unflattering comments criticising the infographic’s colour sch...
Hi it’s Adam Franklin and welcome to a very special 4th episode of Social Media TV – right here from Mountain View in California at the Googleplex. Now we’re hear on the Android Statue lawn and...
I’ve been a long time fan of Gary Bertwistle as a marketing speaker (originally at a TEC event) and as an author. So it was a real thrill when we sat down to discuss social media’s impact...
After getting engaged in Japan several days ago I already feel like I am behind, with picking out locations, decorations and the all-important dress. Every bride-to-be is looking for a way to put the...
Hi it’s Adam Frankin and welcome to the third episode of Social Media TV coming to you from Los Angeles. We’ll be looking at the standout events in social media this week. We’ll be ...
Hi it’s Adam Franklin and welcome to the second episode of Social Media TV coming to you from Bondi where the sun is finally shining. Now we’re going to take a look at the stand out event...
If you’re not in the business of making websites, it might surprise you to learn how many people decide they need a website, seemingly for the sake of having a website. As a freelancer, I get l...
I’ve just finished listening to Content Rules by Ann Handley and CC Chapman on my iPhone (for the second time – it was that good!). And the most important lesson is that you must publish ...
David Siddal from MailGuard I’ve often been the recipient of emails from friends where there’s an attached image that I ‘must check out’. Often they’ve been inappropriat...
It’s no secret that the web is disrupting all sorts of industries. Recruitment is no exception so I wanted to follow up on the previous blog post (89 web tools for everyday business) with a pos...
Welcome to the first episode of Social Media TV - a weekly video series where I’ll look at the Top 3 things happening in social media. Here are this week’s Top 3: 1. Instagram, the phot...
The other week you may have been graced with a brief email thanking you for making up the three million Australians subscribed to LinkedIn. The archetypal message was complete with a photo of happy L...
Isn’t it frustrating when you are doing something that you’ve done a hundred times before and still you manage to forget an important step? I’m the first to put my hand up for this, it’s frustrating ...
This is a guest blog post by Melissa Jun Rowley. Melissa Jun Rowley Welcome Melissa… In the last few years, “engagement,” “authenticity,” and “transparency” have been the key buzzwords and act...
I would like to welcome our guest blogger Troy Vandermeer. Troy is a new team member at Bluewire Media and will be working with me in the managed services d. Troy has had great success with working i...
While web marketing is often the first discussion we have with clients when it comes to web strategy, marketing is the thin edge of the wedge when it comes to creating value for businesses on the web...
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It’s no secret. The internet is going mobile. Depending on where you’re getting your stats from, internet enabled mobile devices will outnumber desktop devices as early as 2013. Google, o...
If you are the administrator of a Facebook Page then you are no doubt aware that the timeline format will become mandatory for Facebook Pages March 30, 2012. Any change to Facebook can be daunting, e...
As the Social Media Advisor here at Bluewire Media it is my job to stay on top of what is trending and the latest social media news so we can best inform our clients. I read at least 30 articles a we...
A little known feature (to me anyway) of twitter.com is that it can be used solely via a keyboard. You can do everything from go to one of your followers profiles, direct message, load new tweets, re...
Recently we posed the question to our Facebook and Twitter followers “how does your company use Pinterest”? After receiving a fabulous response from Suzie Wiley from architecture practice...
The short story of Tony Hsieh is that he’s CEO of online shoe retailer Zappos.com which he sold to Amazon for $1.2b in 2009 after ten years. What people don’t often know is that prior to ...
Bluewire Media has an annual web strategy prize for QUT students. The student who the won the prize in 2011 was Talia Yat and here she shares her tips on web strategy. If you’d like to get in...
This post is to help you answer a question we’re frequently asked: “How do I get my website to the top of Google?” My short answer? Forget about the search engines and start thinking about your...
Your e-messaging is about to get even easier with exciting upgrades coming to the system before the end of the year. Save time with the new dashboard where everything will be at your fingertips: cont...
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