General Growth Properties (GGP) has launched a regionalized fashion blog – Fearless Fashionista - in 19 metropolitan areas encompassing 55 GGP shopping centers. The fashion-forward content serves as a unique platform to deploy savvy retail know-how to local shoppers packaged in a fun and easy-to-read format. Fearless Fashionista showcases what’s trending through the voice of seasoned local fashionistas.