Tweet We’ve spent the last months, if not years, talking about influence. As social media use increased, so did the need for tools that could measure how effective our online activities actuall...
Tweet Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t ...
Tweet I have become a habitual Instagrammer. When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share...
Tweet The game has changed! The power of the internet means it’s now possible to build a broader and more profitable online audience by carefully applying some specific approaches and techniques. All...
Tweet Twitter is a key part of any social media marketing campaign. However, you don’t have to have a blog in order to make money through Twitter. There are several ways that you can make money...
Tweet It is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the planet we inhabit. Recently the earth’s popul...
Tweet I make my living as a freelance copywriter, which is why many people won’t play “Word With Friends” with me. They figure I must know dozens of long and esoteric words. But I believe...
Tweet The rules of marketing are changing. Before the rise of the social web, marketing was about synchronous messaging. It was about shouting your brand from the roof tops in a one way conversation....
Tweet I do enjoy my cycling and it is a great way to keep fit, socialize and enjoy coffee all in one capsule of time. It also is one way of refreshing the body, mind and soul from the the pressures o...
Tweet Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways: 1. It includes ...
Tweet Big news came in from the folks at Buffer and Twylah this week. The two companies partnered up to give your Tweets much more impact than possible before. I’ve written about the magical Power Tw...
Tweet We live in world and a social web that is a whirlpool of innovation and creativity. Every day via the blogs I read, the tweets that I glimpse and the emails that arrive in my inbox, I see an ar...
Tweet Using Twitter professionally for the past 3 years, I’ve seen my share of contests that were organized by both the bigger brands and smaller businesses.In fact, if you were to search with the ph...
Tweet Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month. In March, Compete.com reported that Pinterest had received 18 million unique visitors wi...
Tweet Social media has long ceased to be a setting for primarily “social” interactions and discussions. Now social media platforms and services predominantly function as devices for businesses, entre...
Tweet I walked into an electronics store the other day and happened to pass the television department. The 70 inch televisions with high definition flat screens were displaying videos so compelling t...
Tweet In today’s digital world and social web I would be almost considered a dinosaur. My generation grew up on personal computers that weren’t connected to anything but the power outlet ...
Tweet I was recently travelling through Italy and having an iPhone allowed me to share what I was experiencing in real time to my Facebook timeline and to Twitter. The photo that you see on the right...
Tweet Generally people don’t like change! The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm. They also...
Tweet What do you use as your daily Social Media dashboard every day? Most likely not Twitter.com I am guessing. Yet, in recent months, there were a great number of browser extensions released, speci...
Tweet Facebook is about to raise $5 billion from investors. When you are ask for that amount of money then you need to produce some reliable evidence and facts and figures about the current state of ...
Tweet We are living in a world where influence is migrating from offline to online. The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices. Re...
Tweet I remember my father gently chiding my grandfather as to his conservative approach to life. My grandfather was brought up when the world changed ever so slowly and never lived to see the mobile...
Tweet I visited Italy recently and as we know the Italians are a very stylish bunch. They seem to know what fashion is really about. They can wear a scarf with fabulous flair, choose the cool hat tha...
Tweet I came across some interesting statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more people that own a mobile phone compar...
Tweet I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal c...
Tweet “A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” ~Robert Hughes Hughes is right on the money. Sometime...
Tweet There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it’s im...
Tweet Mom taught me not to care about what others think. She also said that sticks and stones could break my bones, but a bad name… Well, that could never hurt me. As it turns out, mom was wron...
Tweet More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible. It’s human nature. We always want more, and the same certainly applie...
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