Loans - LWW

Fast Loans for Bad Credit Poor credit can happen to anyone. It isn't a crime! These plans have fantastic aspect involving no credit assessment that offers a chance to involve Fast Loans For Bad...

FSMC Microsites

Christian Business Ideas for Creative Individuals One of the main reasons people choose to launch Christian businesses is because they feel as if their creative tendencies are stifled in...

Social Media Marketing

Social media marketing occurs when a business runs on the social media, for example Facebook, Twitter or YouTube, to gain site visitors or attention. The objective of this form of marketing is...

The Blog Ate My Job!

I just received this comment via my "Contact Us" form: "John, while the information you post online is informative and I am glad someone is bring (sic) things to public attention it is also can be...

Retro Relpax Web Site Features Woman Mopping the Floor. Inspirational? Not!

The "DDR on DTC" column in the August 2012 issue of MM&M magazine ripped into a print ad that showed a woman migraine sufferer being able to mop the floor after taking the Pfizer anti-migraine...

Lipitor U.S. Sales Tank 70% in 2012 vs 2011!

According to Drugs.com, Lipitor U.S. sales in Q2 of 2012 were only 30% of what they were in Q2 2011 ($579 million vs. $1,949 million, respectively (see chart below; Source:...

BI to Launch Beta Version of its Syrum FaceBook Game on September 13, 2012

John Pugh, Director of Digital for Boehringer Ingelheim GmbH (BI), announced that BI will release a BETA version of the FaceBook game SYRUM at a PSFK conference in London on September 13, 2012. I...

Certifying Prescription Grade Smartphone Medical Apps

An article in yesterday's NYT focused on what I call "Prescription Grade Smartphone Medical Apps." The article said the idea of such apps "excites some people in the health care industry, who see...

Public's Confidence in Science Remains Steady Over 38 Years, But Not So for Medicine

Michael Ritchie, Postdoctoral Fellow at Pfizer, recently posted to the Think Science Blog that he was NOT surprised that the American public "lost significant trust in the institutions of...

The $400 Million bapi Drug Failure: Are Patient Advocates the Scapegoat?

"Few people in pharma or the investment community were surprised at bapineuzumab's failure, as most odds makers put its chances for success at approximately 25 percent," said Daniel R. Hoffman,...

Lilly Overtakes Pfizer as Biggest DTC Advertising Spender!

According to cegedim Strategic Data, Lilly overtook Pfizer in total direct-to-consumer (DTC) spending in April, 2012. The chart below shows the top 10 DTC spenders between July 2011 and April 2012....

Fake vs. Real Pharma Twitter Followers

Piotr Wrzosinski (@pwrzosin), IPM Digital Marketing at Roche and a member of my Pharma Twitter Pioneer Group (see here), recently posted this to Twitter today: "0% of my followers are fake. How...

How Johnson & Johnson Uses Twitter for Patient Support: A-plus for Effort, D-minus for Sharing

Every day, I get a synopsis of tweets and newsfeeds from selected pharma companies that I am following (see "News Direct from the Pharma Industry"). Lately, I've been noticing a number of tweets...

New Pharma Business Model: Prizes, Not Patents, for Innovative Drugs

A BMJ articled titled "Pharmaceutical research and development: what do we get for all that money?" was roundly criticized by Rich Meyer of World of DTC Marketing blog and Derek Lowe of In the...

Who's Your Social Media Daddy? A Panel Discussion

That is one of the questions/topics to be discussed by a panel of experts I will be moderating at the next PharmaForce conference in Princeton, NJ, on October 30, 2012. Actually, the real question...

Is Type 2 Diabetes Drug Marketing Responsible for Misdiagnosis of Type 1 Diabetics?

A Wall Street Journal article documents several cases of people being misdiagnosed by general practitioners as having Type 2 diabetes when they actually have Type 1 diabetes, "a substantially...

Pfizer and Janssen Halt Alzheimer Drug Development: Why Not Try Gamification?

"In the wake of another negative trial with the anti-amyloid biologic drug bapineuzumab, Pfizer and Janssen said they were halting development of the product for mild to moderate Alzheimer's...

Cure by Gamification: Science or Wishful Thinking?

Last week, I wrote about a video game -- Akili, meaning "wisdom" in Swahili -- that the developers plan to submit to the FDA for approval in the hope that "clinicians will turn to before...

Does Generic Competition Stifle Branded Pharma Innovation?

Sure, use of generic drugs saves payers -- U.S. Gov't, insurances companies, and patients -- money. But does generic competition harm the innovation of new and improved drugs? According to a report...

Paula Deen and Other Proof that Monetary Rewards Improve Adherence

Last month it was reported that celebrity chef and paid spokesperson for Novo Nordisk had lost 30 pounds in the six months since she signed on to help promote Novo's diabetes drug, Victoza (see...

sovipzone

sovipzone

soVIPzone, your coolness source.

soVIPzone, your coolness source.

When a face makes a dress pointless

I know I have been pretty rubbish at blogging for the last week or so. Ive had so many ideas for posts but so little time to actually sit down and edit the pictures and write. Which is half of the...

Roger Vivier fw11 Press Day

When I arrived at the Roger Vivier press day yesterday I was instantly awakened not only by the espresso that I quickly drank but even more so by the stunning merge of 30s and 40s inspiration and...

Discovering ELLE Ukraine

I first noticed ELLE Urkaines editorial not that long ago when the images of their March 2011 hit the web. I was really in awe of their bold colours editorial, which seemed so fresh amongst all the...

The bucket list

I have to admit I have sometimes been slightly baffled with the names that brands give to some of their bags and that often spread to other designers eventually creating a kind of new category. We...

Collage Sunday, 27.03.11: I can be your hero, baby

It seems like Miu Miu set the trend to take inspiration from comic books to dress for the new season. But its not only them that have found a modern and sexy approach to it. Looking through what...

Anna Wintours first cover, kind of

I remember when I saw the first cover of Industrie magazine I thought that would be the closest thing wed ever get to actually having Anna Wintour on the cover of a magazine. I didnt think Anna...

Kiera for Coco Mademoiselle

Its on rare occasions that fashion films, that new genre of movie-making, which now rolls off our tongues actually produces good videos. Diors are probably the worst films I have seen in my life...