Mindy Kaling has more Twitter clout than most stars in TV's new season -- potentially a good sign for "The Mindy Project" on Fox.
New England Patriots quarterback is accosted by a Dick's Sporting Goods employee -- not because he's famous, but because of his "Boston accent."
MTV wants to encourage at least as much social engagement with viewers in the hours before and after its annual movie awards as it does during the event itself.
After fifteen years at the helm of various digital advertising and digital media companies, Matt Freeman is leaving Madison Avenue for Wall Street.
With its own hardware and data on consumers who purchased $48.1 billion worth of goods last year, Amazon is set to make its move.
Advertising on Facebook has always been subtle. But GM wanted to do something bigger. To GM, Facebook's audience was interesting; its ad formats were not.
Yahoo is shutting down Livestand, its mobile newsstand app, only a little more than six months after it launched.
Don't worry, though -- Twitter isn't only being used for social justice.
In a coup, PayPal is competing at the register with credit cards, signing 15 major retailers including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us to accept its online paymen...
The mobile circus is literally coming to Cannes, as the festival debuts a category and draws first-time festival goers from a new industry.
"We have billions of hours of viewing, so we are going to take away from something," Netflix Chief Content Officer Ted Sarandos said on a panel with cable executives.
After enlisting Zooey Deschanel and Samuel L. Jackson, Apple continues its celebrity ad series with a new pair of iPhone spots starring John Malkovich.
Consumers have been slow to adopt TV Everywhere in large numbers.
Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.
The Oprah Winfrey section will include content created and aggregated by writers and producers from OWN and Oprah.com specifically for The Huffington Post.
We're seeing not only continuing growth in social-TV startups, but consolidation.
Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly t...
Oracle snapped up Atlanta-based social-media-management company Vitrue for a reported $300 million as consolidation in the space picks up.
A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds o...
Facebook is announcing an arrangement with TBS in which the network will bundle Facebook ads together with its own TV and digital inventory to sell as a single package to promote branded content.
Apps like SocialCam and Viddy are exploding in popularity as the next "Instagram for video" among consumers for recording and sharing short videos and -- like clockwork -- big brands are fo...
AOL is naming Janet Balis the first publisher of Huffington Post Media Group as part of broader changes. AOL Chief Revenue Officer Ned Brody is also taking on a new role.
Want to become an owner of Juicy Couture? Not a handbag or a velour hoodie, but shares of stock in three clicks on Facebook? Parent Fifth & Pacific Companies is going to give consumers the chance.
The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.
"It would allow a brand to be a publisher," one agency executive said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post.&...
Scott Thompson "was a terrible CEO for Yahoo," venture capitalist Fred Wilson said at TechCrunch Disrupt.
It's a schadenfreude moment for Rupert Murdoch, who snatched up MySpace for what then looked like a bargain, $580 million, and sold it for $35 million.
Advertising on Facebook has gotten a bad rap of late, but Group M, the media-buying unit of ad giant WPP, is licensing technology to make it easier for clients to spend money there.
House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.
In nearly every upfront presentation, the TV networks took pains to stress their expertise in connecting advertisers to consumers, not only with splashy TV programs but also via social media.
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