To celebrate the release of my newest Facebook marketing book - Facebook Marketing: An Hour A Day, Second Edition - coauthored with Chris Treadaway, I just launched a fun contest on my Facebook fan p...
Guest blog post by Kevin K. Lau. Have you signed up for Google+ yet? If you’re not yet active on Google’s social network, you’re missing out on a powerful business tool. One of Google+...
If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority o...
A few select brands on Facebook are currently running tests of a new Facebook product for businesses called “Offers.” The most recent Offer, which generated a fair amount of buzz in the p...
The din of excitement about Facebook Timeline for Pages might be drowning out any news about a new look for Facebook Groups! InsideFacebook.com first announced this change on February 2nd, showing th...
Facebook’s Timeline design for Pages is coming very soon! As mentioned in this post, rumor has it that Facebook will be announcing Timeline for Pages at the first ever Facebook Marketing Confer...
Every time you log on to Facebook, you may notice a subtle change… or a massive change! This post serves to address a few of the smaller changes you may not have noticed yet, and also to let yo...
Mari Smith - Facebook Timeline Cover Image When you switch to the new Facebook Timeline, one of the first new features you’ll see is the ability to add a large “Cover” image. You...
It’s that time of year again where I ruminate for a while on which one word I would like to choose as my overarching guide for the entire following year. I find this practice to be very powerfu...
Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Fac...
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and...
This post serves as an update of all I’ve been working on over the past couple of months — I ended up taking an unintentional hiatus from publishing my own blog posts since August. Phew! ...
Is Google’s hot new social network Google+ a serious “threat” to Facebook? Or Twitter? In the short or long term, I don’t think so. But, Google+ will certainly make Facebook, ...
Facebook Chat Sidebar You may have noticed the new Facebook Chat Sidebar when you logged in to Facebook recently. The list of friends displayed in this sidebar is supposed to be the friends you inter...
When Facebook upgraded personal profiles to the new design, most of the new features took effect without much effort on the user’s part. If you don’t like a certain photo in your five-pho...
Many businesses have been confused as to whether a Facebook Group or a Facebook Page is the best solution when it comes to marketing on the largest online social network. I’ve always recommende...
Thanks to Mashable and Robert Scoble, I recently discovered the brilliant new platform, Storify which just came out of private beta. If you often spend many long hours searching through all the diffe...
I recently had the great pleasure of speaking at the prestigious Gulltaggen (“Golden Tag”) event in Oslo, Norway. Gulltaggen is the Nordic premiere digital marketing conference. Among the...
There are many online tools I use every single day to manage my social media marketing effectiveness. In my recent interview with Darren Hardy for the May 2011 issue of SUCCESS Magazine, I talked abo...
Any time you offer an event – live or virtual – there are several ways you can capitalize on Facebook’s tools to increase your event registrations. Thing is, many Facebook users cre...
Facebook provides a comprehensive Help Center with its own range of FAQs along with helpful content from a vast number of users. [Theres even a handy Leaderboard - Top Contributor - with points syste...
The clock is ticking to March 11th, 2011 when Facebook will no longer allow the creation of new FBML custom tabs/apps. Users will need to switch to iFrames where you basically create your own app and...
The Facebook Comments Box Social Plugin now includes incredible, game-changing features. When you add this plugin to your blog/website, visitors can leave a comment as their Facebook profile or any P...
Facebook unveiled major upgrades to fan Pages on February 10. If you have not yet upgraded your Page(s), you can do so here. I recommended choosing the Preview option first to get a feel for whatR...
The recent Facebook Page upgrades unveiled some of the most complex features we’ve seen on the platform yet. Navigating Facebook as your Page OR Profile; posting and commenting on other Pages a...
No amount of sophisticated technology will ever take the place of connecting live, in person. When we’re with someone in person, we can feel their energy, watch their body language, and look in...
Facebook Ads is the most targeted traffic your advertising dollars can buy. Sure, we’ve had Google AdWords for some time and they’re very powerful and effective. But Facebook takes the ab...
Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that som...
Facebook fan page Admins can only comment on fan pages they administer as the fan page ID. It’s not possible to comment as your personal profile, so long as you’re an Admin. However, clea...
Often when businesses set up a Facebook fan page they don’t necessarily have the time to monitor the page regularly for fan activity. Notifications of fan posts and comments would be ideal for ...
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