What you have, as a small business that delivers unique, hard-to-find, speciality products and services is so good that the big guys are now copying you. Thats right. Like we share in our New York Ti...
Earlier this week, I shared 4 tips for overcoming mistakes in your small business. And I promised to go into this topic a bit more later this week, specifically giving examples from Simplicity Sofas,...
Like it or not, sticky situations happen all the time when youre a small business owner. And when they do, they create the perfect opportunity for you, as a boutique business, to step up. Think about...
This weekend we celebrate Mothers Day here in the U.S. Like many of you, Ive been fortunate to have learned from, felt the support of and been loved by several extraordinary mothers, including my own...
When you’re a boutique business, your marketing efforts must be boutique as well. Boutique marketing is focused on reaching customers who aren’t price sensitive, customers who want and appreciate all...
How important is it as a boutique business to have something tangible to hand a prospective client that gives them an immediate impression of your business rather than saying you should check out my ...
There may be slow times in your business when you think the only way to attract clients or generate transactions is to offer a discount. But we challenge you to an alternative that is better than dis...
Where do you look for new ideas to perk up your business when youre in a rut? Sure you can find great things from industry leaders who are top of their game but once you, too, become a master in your...
After two years of planning, writing and frankly hemming and hawing about whether we wanted to do this or not, our soon-to-be-released book, Worth Every Penny: Build a Business That Thrills Your Cust...
You own a small business and youre probably pretty good at what you do if youre still in business and making a living in this economy. Tweetread more
Wow, how is it almost February? With the rush of getting everything ready for IUSA and Photo Pro Expo this week on top of wrapping up our I Do wedding event for photographers, January has been a blur...
Attending industry conventions are an important part of staying fresh, meeting others and learning how to grow your skill set. It is also a powerful way to learn new small business marketing i...
Its a new year with lots of new opportunities that will present themselves. And if youre like me, you get excited about the possibilities out there for your business. One of the things we always try ...
To start off 2012 with a bang, were sharing some of Sarahs Favorite Things with you! Move over Oprah, there are a ton of prizes you can win, just by registering. Here is what were giving away: Tweetr...
As I am sitting here, wrapping up my year, I am feeling many emotions. Exhaustion after surviving the holidays with three kids and many holiday parties, excitement for all of the good things to come ...
Several months ago, marketing Guru, Seth Godin, linked to this blog post that introduced a theory called N+1 and it hasnt left my mind since. The theory states that there is always one more of anythi...
Check out our Google+ page for The Joy of Marketing here. Tweetread more
Some of us let the what we dont have hold us back from achieving our goals, forgetting what we do have can take us pretty far. Tweetread more
One of the biggest struggles small business owners have is in setting their prices. Were back with a new episode of The Small Business Marketing Ideas podcast where well help you see if youre leaving...
From time to time it happens to all of us. Business gets slow. We panic a little. We start to doubt ourselves. You start to think maybe Im not a good business owner. Maybe Im not cut out for this. Ma...
Its not every day that I see a small business owner go above and beyond to thrill their current clients with a simple service reminder. But yesterday, one of the businesses I use did just that and wh...
Many photographers and other small business owners think of marketing as "where they advertise." And many think of selling as what you say when the client is ready to order to "close the ...
Were huge Seth Godin fans. Huge! So we couldnt wait to be one of the 10,000 peeps to get our hands on his latest, We Are All Weird. Tweetread more
Its kind of crazy when you sit down and think about how much one mans vision changed the way we work, interact with the entire world and keep in touch with our loved ones. Yet what I think is even mo...
From my experience, many small business owners get a little confused between marketing strategies and tactics and how they can both be used to grow a profitable business. If you are working on tactic...
As a small business owner youre an expert at something your customers are not. Thats why your customers come to you. Thats why they pay you to help them. Yet sometimes we miss obvious opportunities t...
Suppose you are trying to sway your spouse, significant other or BFF to go on a vacation with you to Hawaii. Are you going to tell him how the airplane is shiny, has lots of seats and serves pretzels...
Yesterday I had an experience that illustrates what all boutique small business owners should be doing to justify their higher prices. It was too good not to share with you. My husband, Chris, I and ...
Find your Marketing Mojo! Think about your sales and marketing system like a chain link fence. If some links are broken or worse, non-existent, you will be allowing revenue to fall through the cracks...
Last week my husband and I celebrated 10 years of marriage. You can imagine my surprise when he presented me with a signature blue bag and box from Tiffany & Co. Unwrapping the gift was just as m...
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