不管公司的大小，許多產品都希望能夠讓消費者於網路搜尋時可以排 列在最前面，到底搜尋排前對消費者的影響是如何呢？三位武漢大學 的學者在2007年WiCom網路行銷研討會上有一篇論文：「D oes It Pay to Get to the Top？Contextual Factors of Branding in Search Engine Marketing」，做了一個SERP的研究。 他們把使用者分成...
處於網路資訊時代，如果無法在全球資訊網上建立網路身份，將喪失 未來與對手競爭的能力。這絕對不是危言聳聽的言詞，因為許多事實 已經很明顯的呈現。 舉個最常見到的例子，我們如果想要計畫一個旅遊行程，通常會在網 路先搜尋前往地點的一些資訊，如景點、食宿、交通等。藉由這些資 料的取得與呈現結果，會大半決定了旅遊路線與到訪地點，如果旅遊 相關業者在網路上沒有訊息或是極少訊息，可以吸引旅客前往的機率 便會相對減少。 實...
我們在網路上搜尋資料時常會發現一個狀況，就是顯示的網頁內容完 全沒有出現該關鍵字，但是它卻是出現在SERP（Search Engine Results Page）的第一個位置，當我們在Google打入「click here」當關鍵字，怎麼Adobe會出現在第一個位置呢？我們 來探討原因。 上面的例子就是Off-Page SEO的結果，也就是某些SEO作業在該頁面是看不出來蛛絲馬跡 的，故名為Off-P...
許多經營部落格或網站的人，常常剛開始充滿熱情，但寫到最後因為 幾乎沒有人看而退出江湖，其中不乏有許多精彩內容的部落格或網站 ，為何沒有人看？因為經營部落格或網站的方式錯誤，並且沒有做到 基本的搜尋引擎優化。 為了讓許多剛剛學會搜尋引擎優化的讀者能夠開始操作，我們列出搜 尋引擎優化的簡易版，讓比較沒有技術背景的讀者可以開始簡單而重 要的搜尋引擎優化作業。只需要照著步驟慢慢進行，就可以看出成效 。 搜尋引擎優化...
自從2008年底金融海嘯來襲之後，全球陸續發生了一連串的倒閉 潮，這波經濟不景氣不僅讓實體產業感受到了空前的危機，連帶的網 路產業及網路相關的行銷活動也都受到了波及。企業的行銷預算大幅 削減後，可能讓網路線上廣告市場減緩成長，甚至於可能萎縮。根據 投資銀行摩根大通（JP Morgan）分析師Imran Khan在研究報告中預測，2009年全球線上廣告市場的成長率 恐怕會掉到13%，美國的顯示...
SERP是Search Engine Results Page的縮寫，通常中文翻譯為搜尋引擎的搜尋結果頁面，指的就 是當使用者在搜尋引擎輸入關鍵字做查詢時，搜尋引擎根據內部網頁 資料庫查詢後，所呈現給使用者的自然搜尋結果頁面。 一般來說，如果我們的網站排名在SERP的前三頁，便有較大的機 會可以被輸入特定關鍵字的使用者所點選，當然網站排名是越前面. ..
由Compete於2009年四月所發表的統計數據來看（Com pete.com是美國的網路流量統計公司，該公司參考資料詳見 http://en.wikipedia.org/wiki/C ompete.com），Google的全球市場佔有率以七成左 右遙遙領先，其他的搜尋引擎依序是Yahoo、MSN/Live 、Ask及AOL。 根據Efficient Frontier去年第四季Google的市場佔有率達7...
搜尋引擎可以分為兩大類：各人電腦端搜尋（Desktop Search）與網路搜尋（Web Search），個人電腦端搜尋尋找的是自己個人電腦上的檔案， 網路搜尋尋找企業網路或網際網路上的檔案。我們這裡所談的搜尋引 擎，主要是指網際網路上的網路搜尋引擎，而網際網路上的網路搜尋 引擎根據所搜尋資料的地域性區分，可以進行本地搜尋（Local Search）或全球搜尋（Global Search）。 本地搜尋...
The Fundamental Elements of Design from Erica Gorochow on Vimeo. This is a short film that tells the fundamental elements of design. Direction, Design, Animation, Writing: Erica Gorochow EP, Writing:...
Glass igloos at Hotel Kakslauttanen for fantastic view of northern lights. Hotel Kakslauttanen is located 250 km above the Arctic Circle in the Finnish part of Lapland.
Wonderful World
Photos for JBL Art Factory photo: Joanna Zysnarska models: Julia Suszfalak http://www.maxmodels.pl/julka_ s.html Marsell Górska Gautier http://www.maxmodels.pl/marcel ina91.html Make-up artist: Justyna...
SENSE OF FLYING from Goovinn on Vimeo. What´s it like flying down a mountain at 250 km/h? Espen Fadnes – The World’s Fastest Flying Human Being 2010 – teamed up with Project Managers Goov...
Bravo ! by Galaxies and Hurricanes (flickr)
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Me. Rambling.
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