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UnMarketing
www.un-marketing.com/blog
16
Scott Stratten is the President of Un-Marketing.com. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It's all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you. That's UN-Marketing.
#81614 in All

When We Exaggerate Our Size, Everyone Loses

Since the dawn of marketing/communication/PR/adv ertising we’ve had an issue with “exaggerating” things. We claim our magazine has a circulation of a million, but that includes each ...

16 apr 12

The Problem With A Cheap Pedicure

So there I was, minding my own business (which means creepily reading everyone else’s business on Twitter/Facebook/Google+/Frien dster?) and I ran across my main man Chris from Kitestring postin...

11 feb 12

How Budweiser Just Won The Superbowl and The Internet

Being knee deep in writing about awesome/unawesome brands for my next book (due out September 2012) I had just submitted my 60,000 word file to my editor of awesome, Shannon Vargo at Wiley. And then ...

02 feb 12

Worst Use Of Social Media of 2012: Boners BBQ

+++UPDATED BELOW+++ Ten days into the new year and I think we already have a champion. No, it’s not the N-Control Avenger PR Disaster that rounded out 2011. Nor was it the FedEx foul-up. Let...

10 jan 12

40 Quick Tips For Speakers

I’ve done the “speak for free to five people in a room that holds 100″ thing (proof), I’ve been paid keynote fee’s and everything in between, I figured it was time to sh...

24 nov 11

Things We Should Ask The ROI Question About Before Social Media

“What’s the ROI of Social Media?” That’s the question that gives me ulcers when asked it. Easy now, old-school business folk, I don’t have a problem questioning the valu...

01 sep 11

Sometimes PR/Agency People are Awesome

+Note this post is about how ridiculously amazing I’ve been treated by a company, but fair disclosure, I got an awesome compensation package to be part of their campaign. Seriously, cash and ic...

02 jun 11

How We Are Killing Facebook

“Science may have found a cure for most evils; but it has found no remedy for the worst of them all – the apathy of human beings.” – Helen Keller (You KNOW this post has to be...

03 may 11

The Five Words That Kill Your Blog

You’ve done the hardest parts of writing a blog post: Gotten the reader to your site, evoked a strong enough emotion to make them feel they need to add to the discussion and leave a comment, an...

03 may 11

Telesummits: You’re Doing Them Wrong – Video

Originally I was going to call this post The Bus Ride, Best Guy and the Bald Spot, since I hopped on a 6 hour round trip bus ride while I’m in NYC, to get to PA to see the best guy I know and h...

03 may 11

The Awesomeness of Being a 2.0 Author

I don’t know how authors did it years ago. You pour your heart and soul into a book, it hits the shelves and you hope people like it. I’m such a spaz that I don’t think I could hand...

24 apr 11

7 Tips On How to Make Your Conference Panel Rock

“The whole is greater than the sum of its parts.” — Aristotle I assume Aristotle was talking about a conference panel when he came up with this quote. That’s what a panel should be,...

24 apr 11

Revenge of the Social Media Nerds

One of the things I love about social media is people stand-up for each other. The art of “having your back” has returned. As very recent examples show: 1. The Cooks Source Revenge: Edito...

24 apr 11

Caring About Your Customer Service Screw-Ups

People seem to think Customer Service and Marketing are separate departments. I say they go hand in hand. There is no better way to increase or decrease your brand impression than through customer in...

24 apr 11

Should Levi’s Disclose Sponsorship of Viral Video?

Can a sponsored video go viral? Like many things these days, it matters less about who created it, but the emotion/amazement that the video can evoke. That Old Spice dude showed us that and way back ...

24 apr 11

Why I Changed My Coffee Religion

The following is an excerpt from my new book “UnMarketing: Stop Marketing. Start Engaging” due to hit the shelves September 7th! I have a morning ritual that I know many of you share. Cof...

24 apr 11

Word of Mouth Has Changed, Sort Of

“You have to see this!” Well before computers were making our lives easier by making them harder, people reacted to content. Word of mouth was simply that: people spread the word to each ...

24 apr 11

How We Are Killing Facebook

“Science may have found a cure for most evils; but it has found no remedy for the worst of them all – the apathy of human beings.” – Helen Keller (You KNOW this post has to be...

15 feb 11

The Awesomeness of Being a 2.0 Author

I don’t know how author’s did it years ago. You pour your heart and soul into a book, it hits the shelves and you hope people like it. I’m such a spaz that I don’t think I cou...

11 jan 11 1 person likes this

The Five Words That Kill Your Blog

You’ve done the hardest parts of writing a blog post: Gotten the reader to your site, evoked a strong enough emotion to make them feel they need to add to the discussion and leave a comment, an...

07 dec 10

7 Tips On How to Make Your Conference Panel Rock

“The whole is greater than the sum of its parts.” — Aristotle I assume Aristotle was talking about a conference panel when he came up with this quote. That’s what a panel should be,...

29 nov 10

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