By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without ...
A new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the soci...
Request: We want to hear from you. Tell us on your blog or website how the Dynamic Customer Journey is impacting your business, and we’ll cross-link to the conversation. During SXSW 2012, Altimeter G...
Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter’s Research group has found three ...
If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation based on our recently published research report, you can watch it here or on SlideShare. Please watch and shar...
By Jeremiah Owyang, originally posted on Web Strategy. In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social...
Taking the Enterprise Mobile – We’re Researching It We’re very excited to announce that Altimeter’s next research report on mobile is taking shape as we speak with numerous in...
Did you miss today’s webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today’s content, available on Vim...
This is a cross-post from Altimeter Group Researcher Jaimy Szymanski’s blog. Follow her on Twitter here. Curation is taking over the digital content scene. With related applications and platforms mul...
Even though the topic of social media ROI may sometimes seem like an endless game of Whack-a-Mole [see previous post], there’s plenty of evidence to suggest we’re inching ever closer to a...
Altimeter Group’s next reports are in the works, and among them, publishing in the next month, a report that explores how managers on the business – not the IT – side of the organization are in...
By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst. If consumers don’t differentiate between “Paid, Owned, and Earned” so why are marketers segmente...
As an analyst and research firm focused on disruptive technologies, our clients and others frequently ask us what we are paying attention to and what we are researching. There are a multitude of area...
Have you read my report, “Make An App For That, Mobile Strategies For Retailers” yet? If so, and you didn’t have a chance to tune into today’s webinar, I want to share the con...
by Jeremiah Owyang The Altimeter Group will be present at SXSW Interactive festival to research, interact, and share our insights on disruptive technology at this year’s 2012 SXSW in Austin Tex...
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, man...
So content is the new black (and some 270,000 exact-match results for that phrase on Google suggest it’s at least a deep, deep indigo). Inevitably, that’s meant an escalated level of chat...
There’s been a rash of news stories recently with headlines so misleading it’s hard to believe they passed editorial muster. Yet a quick search of Google News reveals no less than five ar...
This post originally appeared on Altimeter Group Researcher Jaimy Szymanski’s blog. Follow her on Twitter here. If you would have asked me, even a week ago, what I thought of Pinterest, I would...
This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post...
2011 was the year of the mobile shopper, so why aren’t retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For ...
By Altimeter’s Jeremiah Owyang, with Brian Solis, and Zak Kirchner Findings: Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s larg...
Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the bigges...
Amidst the scramble for numbers in EDGAR lookups in the wake of Facebook’s S-1 filing, I think we’re learning something fundamental about Facebook’s strategy from its submitted docu...
by Brian Solis, principal analyst Just a few moments ago, Facebook officially filed an S-1 for an initial public offering seeking to raise $5 billion. Here are a few key findings… - 845 million mont...
Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google’s products and services crea...
By Alan Webber, Principal Analyst Almost 49 years ago, President John F. Kennedy stood at a podium in the divided city of Berlin where he proudly proclaimed that the wall that divided the city was an...
The big story this week is the record number of iPhones, iPads, iPods that Apple sold in Q4, 2011. Great news for Apple and it’s shareholders – their stock got a 7% bump on the news ̵...
Over 800 million active users – more than half of whom log in on any given day and interact with over 900 million “objects” (pages, groups, communities, etc.). Over 250 million phot...
There is a lot of discussions, arguing, lobbying, and political wrangling going on around the Stop Online Piracy Act (SOPA) and its sister legislation Protect IP Act (PIPA) right now. It has been por...
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