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The Marketing Blog
marketing-expert.blogspot.com
22
Hello and welcome to The Marketing Blog. This blog has been developed to share my more than 13 years of Marketing experience with anyone interested in learning more about marketing. The Marketing Blog covers all aspects of marketing with a particular focus on marketing online.
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Mobile Basics: SEO & PPC

var addthis_config = {"data_track_addressbar 4;:true}; By the end of 2013 mobile Internet usage will surpass desktop Internet usage. At the same time mobile search will surpass desktop search. ...

5 days ago

Facebook Marketing: Looking Towards the Future

var addthis_config = {"data_track_addressbar 4;:true}; The recent announcement about Facebook going public mean a lot for marketers.  You might be asking yourself whether or not the $38 st...

20 may 12

Be Part of the Marketing Community

As the SCOOP marketing forum closes in on 5,000 members, I want to reflect on the importance of being part of the marketing community.  Some time ago, I reached out to a fellow, well known marke...

13 may 12

Best Practices: How to Build a Rewards-Based Loyalty Program That Is Engaging To Your Customers

Rewards-based loyalty programs can be highly effective marketing tactics for B2B and B2C businesses aiming to drive customer engagement and specific, desired business goals and objectives. These loya...

10 may 12

AMA Podcast: Making Those Penguins Go Away

Just a quick post today to share my latest interview for the American Marketing Association.  Sponsorship Program Manager, Anna Carbonara asked me a variety of questions about SEO... good timing...

04 may 12

Staying Current With Google: This Month, Penguins!

One of the most important aspects of search engine optimization (SEO) is staying current with the latest updates to the Google algorithm.  At the end of last month, Google announced their latest...

03 may 12

Discover The Hidden Persuasion Techniques Concealed In Online Ads

Todays guest post gives you great tips and strategies for developing powerful ads - using hidden persuasion techniques from John Greathouse. During my tenure at Expertcity (creator of GoToMyPC and Go...

25 apr 12

Why You Should Care About Alexa Ranking

The value of a good Alexa ranking has been debated among Internet marketers for some time.  Those of us who know the value of metrics, regardless of their credibility, know that website owners (...

23 apr 12

Blogging Made Simple

Its finally done.  Blogging Made Simple, my next book in the ".. Made Simple" series is now available.  If youre looking to grow your blog popularity or start one for personal or bu...

15 apr 12

Doing Business the Right Way

tweetmeme_url=http://marketing -expert.blogspot.com This past week I dealt with a lot of business people who really dont understand the the first thing about building a long-term, thriving business. &...

12 apr 12

5 Tips For Getting More Repeat Visitors to Your Website

Getting more repeat visitors is an admirable goal for any website. For one, you don’t rely on the ever-changing whims of Google for repeat visitors. Secondly, repeat visitors are more loyal, which me...

04 apr 12

5 Non-Traditional Ways to Market Your Business Online

Today we look at some non-traditional ways to market your business online.  Check out these great strategies for generating traffic to your business and offers. QR Codes – they’re those little c...

03 apr 12 1 person likes this

All-In-One Marketing: How To Reach Your Audience Anywhere

There are so many different ways to stay connected with our target market that finding the best way to communicate with prospects effectively can be a challenge. Due to the complexity of multiple com...

26 mar 12

How to Install a WordPress Blog

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/03/how-to-install- wordpress-blog.html This past week I tried to install WordPress on a new domain via a "quick install" feature on Go...

16 mar 12

Staying Focused: Marketing Made Simple

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/03/staying-focused -marketing-made-simple.html Staying focused in a social world is becoming more and more complex every day. Its not uncommon...

12 mar 12

The Latest Craze in Social: Buying Twitter Followers

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/03/latest-craze-in -social-buying-twitter.html While SEO and article marketing are finally taking shape on the Internet as a viable means to a...

02 mar 12

Big Changes At Hotels.com

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/02/big-changes-at- hotelscom.html This week we interviewed Vic Walia, senior director for global brand advertising at hotels.com.  The me...

28 feb 12

How to Get ATTENTION

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/02/how-to-get-atte ntion.html I want to start this post with a simple, yet profound question for you to ponder about your own business… “What ...

21 feb 12

Article Marketing Tips for Businesses and Internet Marketers

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/02/article-marketi ng-tips-for-businesses.html While article marketing can be a real challenge for internet marketers and online businesses, i...

16 feb 12

How to Conduct Effective Keyword Research

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/02/how-to-conduct- effective-keyword.html One of the most important steps a small business owner should take when starting a search engine opt...

09 feb 12

Marketing From Your Gut

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/01/marketing-from- your-gut.html The nice thing about marketing is that its both art and science.  I was recently reminded of this while ...

31 jan 12

Making Friends: Social Media Meets Facebook

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/01/making-friends- social-media-meets.html I dont know about you but it seems like everywhere you turn someone is talking about Facebook. ...

27 jan 12

Recovering from a Social Media Mishap

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/01/recovering-from -social-media-mishap.html The new year has been here a little over a week, and already we have seen some major social media...

15 jan 12

Creating An Online Marketing Community

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/01/creating-online -marketing-community.html A little over a year ago, I set out to build an online marketing community.  And honestly, a...

13 jan 12

Changes to the Marketing Blog in 2012

Each new year brings new opportunities and new ideas.  This year is no exception.  In fact, Ive been spending quite a bit of time thinking about The Marketing Blog and the changes that can ...

08 jan 12

Effective Marketing Strategies For Building Your Business

tweetmeme_url = http://marketing-expert.blogsp ot.com/2012/01/effective-marke ting-strategies-for.html One frequently overlooked aspect of marketing is the concept of the loyalty program.  There a...

02 jan 12

Site Load Speed and San Diego SEO

tweetmeme_url = http://marketing-expert.blogsp ot.com/2011/12/site-load-speed -and-san-diego-seo.html Im sure youre thinking... "What does site load speed and my search engine rankings have in comm...

23 dec 11

Growth In Mobile Marketing

tweetmeme_url = http://marketing-expert.blogsp ot.com/2011/12/growth-in-mobil e-marketing.html Weve heard about it for years, but it seems that 2011 might be the year that mobile marketing finally grow...

14 dec 11

10 Steps to Succeeding With Product Videos

tweetmeme_url = http://marketing-expert.blogsp ot.com/2011/12/10-steps-to-suc ceeding-with-product.html Video is everywhere we look today.  Youtube, Vimeo, and other video sites are becoming large...

12 dec 11

Pitfalls of User-Testing: Learn Them Here

tweetmeme_url = http://marketing-expert.blogsp ot.com/2011/12/pitfalls-of-use r-testing-learn-them.html As someone who always dreaded "market research" and data, I have to say that over the yea...

03 dec 11

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